Segment Marketing Associate

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Position Summary:

Be a key growth driver for athenahealth—helping turn high-potential healthcare prospects into real pipeline through smart, demand-generation marketing.
 

As a Segment Marketing Associate, you will support our Small Group (0–5 MDs) and Group (6–275 MDs) prospect segments by contributing to targeted marketing programs that pull prospects into market and support pipeline growth. Working alongside Segment Sales and cross-functional marketing partners, you’ll help bring integrated campaigns to market in a fast moving, competitive healthcare environment. This role is well suited for someone who is collaborative, organized, and eager to learn while managing multiple initiatives at once. This role reports to the Senior Segment Marketing Manager.

About the Team: The Segment Marketing team drives pipeline growth by executing targeted, multichannel marketing programs that support sales across key prospect segments. The team partners closely with Creative Services, Channels, Project Management, Product Marketing, and Content to bring persona-based campaigns to market that differentiate athenahealth and support opportunity progression.

Working in close alignment with Sales, the team coordinates campaign execution, maintains strong communication, and ensures marketing efforts are aligned to business priorities and growth goals.

Essential Job Responsibilities:

• Lead end-to-end campaign execution in collaboration with Creative Services, Brand, and centralized marketing teams to deliver campaigns in market.

• Communicate campaign vision, represent sales segment nuances, advocate for audience-specific messaging, and convey creative needs throughout the campaign development process

• Project manage multiple campaigns, deliverables, and deadlines simultaneously, ensuring work is completed on time and within budget. Competing priorities are effectively balanced

• Test, measure, analyze, and generate actionable, data-based insights to optimize campaign performance; regularly report on results and learnings to key stakeholders.

• Proactively engage with the sales team to coordinate campaign activities; communicate frequently to build trust and alignment.

• Travel required: 0–2% annually.

Expected Education, Experience, and desired skills:

• Bachelor’s degree in business, Marketing or related field

• 1-3 years of experience in business-to-business marketing

• Proven experience working with sales teams is desirable

• Self-starter who can work independently in a fast-paced environment  

• Highly organized and detail-oriented

• Manages time and priorities effectively

• Strong verbal and written communication/presentation skills  

• Possesses a natural curiosity to learn

• Proficient in Microsoft Excel, PowerPoint, Monday.com, and Salesforce

Expected Compensation

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates.  Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.