As the Manager of Sales Development, you will lead a high-performing team of outbound SDRs responsible for creating qualified pipeline opportunities for the sales organization. You’ll be both a coach and a strategist with a track record of driving execution, optimizing team performance through data, and collaborating cross-functionally. This is a critical leadership role that contributes directly to the company’s top-line growth in a fast-moving HR Tech SaaS environment.
Responsibilities
The primary responsibilities of this role include:
- Hire, onboard, mentor, and lead a team of SDRs to exceed pipeline generation targets.
- Conduct weekly 1:1s and team stand-ups to ensure clarity of goals and ongoing development.
- Foster a culture of accountability, learning, and collaboration.
- Partner with Revenue Enablement to continuously improve messaging, objection handling, and outreach sequences.
- Own daily, weekly, and monthly SDR activity and conversion metrics (calls, emails, connects, meetings booked, opportunities created).
- Work closely with Sales and Marketing to align on ICP, messaging, and lead handoff.
- Ensure high-quality opportunity qualification aligned with sales readiness criteria.
- Partner with Sales and Business Operations to define and maintain accurate performance dashboards and forecasts.
- Drive adoption of sales tools (e.g., Salesforce, Outreach, Gong, ZoomInfo) to improve SDR productivity.
- Continuously analyze SDR performance data to identify trends and areas for improvement.
- Develop and refine processes, sequences, and tech stack utilization to maximize efficiency.
- Partner with Marketing on campaign alignment and inbound lead follow-up.
- Work with Sales Engineering and AEs to create feedback loops on lead quality and pipeline performance.
- Contribute to strategic planning, sales plays, and experimentation efforts across go-to-market teams.
Requirements
To be successful in this role the incumbent will demonstrate the following:
- 2+ years experience leading a high-performing SDR or inside sales team at a SaaS or B2B tech company.
- 2+ years of successful experience as an SDR or AE with outbound sales motions.
- Proven ability to coach early-career talent and scale high-velocity teams.
- Deep understanding of pipeline metrics, lead funnel performance, and sales automation tools.
- Strong communication skills with the ability to influence across all levels of the organization.
- Operational mindset with a passion for continuous improvement and growth
Top Skills
Criteria Corp West Hollywood, California, USA Office
Our corporate office is located in the Pacific Design Center, in the heart of West Hollywood. The office is easily accessible by bus and rail.
Similar Jobs
What you need to know about the Los Angeles Tech Scene
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering