The role involves designing, developing, and optimizing email marketing campaigns in Salesforce Marketing Cloud, collaborating with teams, and analyzing campaign performance.
Job Description: Salesforce Marketing Cloud Developer / Email Marketing Specialist
Position Title
Salesforce Marketing Cloud Developer / Email Marketing Specialist
Location - Remote
Position Overview
Diverse Agile Solutions (DAS) is seeking a highly skilled Salesforce Marketing Cloud Developer / Email Marketing Specialist to support enterprise digital marketing and customer engagement initiatives. The ideal candidate will have hands-on experience designing, developing, executing, and optimizing email marketing campaigns within Salesforce Marketing Cloud environments.
This role requires strong technical expertise in Email Studio, Journey Builder, Automation Studio, AMPscript, HTML/CSS, and campaign analytics. The successful candidate will collaborate with cross-functional teams to deliver responsive, data-driven marketing solutions that improve customer engagement and campaign performance.
Key Responsibilities
- Design, develop, execute, and maintain email marketing campaigns using Salesforce Marketing Cloud
- Build and manage campaigns utilizing:
- Email Studio
- Journey Builder
- Automation Studio
- Content Builder
- Contact Builder
- Triggered Sends
- Data Extensions
- Develop responsive email templates and dynamic content using HTML, CSS, AMPscript, and JavaScript
- Create and manage automated workflows including:
- Data Extract
- Filter Activities
- Import Activities
- Transfer File Activities
- Refresh Group
- SQL Query Activities
- Wait Activities
- Send Email Activities
- Perform email QA testing to validate rendering, functionality, and deliverability across devices and email clients using tools such as Litmus and Return Path
- Support audience segmentation and large-scale data management initiatives
- Develop landing pages and microsites to support digital campaigns
- Conduct A/B testing and multivariate testing to optimize campaign performance
- Analyze email reporting and campaign metrics and recommend improvements for future marketing initiatives
- Gather business requirements and provide end-user support and documentation
- Collaborate with business stakeholders, developers, designers, and marketing teams to deliver scalable digital solutions
- Utilize Google Analytics and reporting tools to track campaign effectiveness and user engagement
Required Qualifications
- Experience working with Salesforce Marketing Cloud platform components including:
- Email Studio
- Journey Builder
- Automation Studio
- Content Builder
- Contact Builder
- Strong experience developing dynamic email content using AMPscript, HTML, CSS, and JavaScript
- Experience creating responsive email templates and landing pages
- Experience with email QA testing and deliverability validation tools such as Litmus and Return Path
- Experience with audience segmentation and large datasets
- Experience creating user-initiated and triggered automations in Automation Studio
- Experience supporting business users, gathering requirements, and documenting solutions
- Experience optimizing campaigns through A/B and multivariate testing
- Experience with front-end technologies including HTML, CSS, JavaScript, jQuery, and AngularJS
- Experience with campaign analytics and reporting
- Google Analytics experience required
Preferred Qualifications
- Experience working with SQL Queries and Data Extensions
- Experience developing microsites and marketing landing pages
- Experience working in Agile development environments
- Strong communication and collaboration skills
Certifications
One of the following certifications is required:
- Salesforce Certified Marketing Cloud Consultant
OR - Salesforce Certified Marketing Cloud Email Specialist
Education
- Bachelor’s Degree preferred
- UMGC or USM prior experience preferred
Why Join DAS?
At Diverse Agile Solutions, we deliver innovative technology and digital transformation solutions that support mission-critical operations for government and enterprise clients. Our team values collaboration, technical excellence, innovation, and continuous learning.
If you are passionate about marketing technology, customer engagement, and building scalable digital experiences, we encourage you to apply.
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