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Senior Lifecycle Marketing Manager

| Santa Monica

We’re looking for a passionate, hands-on marketer who is interested in solving one of the world's largest problems, financial inclusion. Our team is doing cutting-edge work in data science and machine learning, using unique data to give people in emerging markets access to credit — something they’ve never had before. This role will be a major contributor to realizing the vision of unlocking financial access, choice, and control for underserved people globally.

Our customer base is entirely mobile, and the Senior Lifecycle Marketing Manager will lead a small team focused on executing our mobile marketing and customer engagement strategy across all markets. Ideal candidates have demonstrated deep expertise in driving large-scale A/B tests, implementing retention programs, and end-to-end marketing analytics management.

Responsibilities:

  • Set the strategy and roadmap for how we’ll use mobile lifecycle marketing to reach our customer engagement & retention goals
  • Lead the execution and optimization of all customer lifecycle marketing communications
  • Directly manage and mentor a small team focused on executing our retention & engagement strategy
  • Manage and streamline the integration of all marketing data with our existing analytics stack
  • Develop a first-class process and system, including 3rd-party vendor selection, that enables rapid A/B testing, deployment, and monitoring of all engagement & retention marketing efforts
  • Own end-to-end management of all campaigns, including content, production, testing, setup, deployment, monitoring, and key results
  • Collaborate closely with the Brand Marketing team on cross-functional initiatives such as content marketing, creative development, and traditional media attribution and execution
  • Initiate product related changes relevant to engagement & retention objectives
  • Hire and develop top-tier outstanding, talented people for your team

Requirements:

  • 5+ years of relevant mobile experience, with a background in some combination of user acquisition, marketing analytics, product management, data infrastructure
  • Strong analytical approach to funnel activation metrics measurement, campaign performance and optimizations
  • Highly proficient in mobile marketing platforms (e.g. Braze)
  • Highly proficient in data visualization platforms (e.g. Looker, Amplitude), SQL, or other data analysis skills
  • Intellectual rigor and curiosity, ability to process and synthesize data
  • Excellent analytical and problem solving skills with a history of hands-on, detail orientation
  • Effective communicator; courage to challenge with candor
  • Strong cross-functional leadership and relationship building ability
  • Work with humility, empathy, and a service-oriented attitude of “Customer First”
  • Experience in hiring and managing a team
  • Experience in financial services a plus
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Location

429 Santa Monica Blvd, Santa Monica, CA 90401
429 Santa Monica Blvd, Santa Monica, CA 90401

What are Tala Perks + Benefits

Tala Benefits Overview

International Travel - Want to try nyama choma in Kenya, or halo halo in the Philippines, while seeing your work in action? With offices in Mexico City, Dar es Salaam, Nairobi, Manila and Bangalore, Tala offers Santa Monica-based team members frequent opportunities to travel to our markets to get to know our customers and local team members.

Medical Coverage & Wellness - We believe in people, and empowering each team member to be their whole self. With that comes wellness! Tala offers full coverage for health, dental and vision insurance for our team members and their families. We also celebrate wellness days, with opportunities for free massages in the office, and healthy snacks and treats always available onsite. Join one of our intramural sports teams or the running club, and make space for self-care by taking advantage of unlimited PTO and work from home days.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Professional development opportunities – from conferences and online classes to weekly lunch & learns. Company-sponsored health and wellness activities, including local sports leagues and at-work massages! Gender-neutral paid parental leave for 12 weeks.

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