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- Build long-term relationships with clients.
- Investigate and determine clients wants and needs.
- Plan and implement digital strategies for clients.
- Facilitate and lead recurring client meetings and calls.
- Ability to understand complex and big data and surface insights to guide optimization and growth plans to increase the effectiveness of digital campaigns.
- Recommend, design and implement digital projects to increase their ROI.
- Set up a list of KPIs to track for each client.
- Prepare and present QBRs (quarterly business reviews) in person or via web conference.
- Work in close partnership with sales team to ensure client satisfaction.
- Keep abreast with new trends in digital technology .
Digital Account Manager requirements
- 3+ years of digital account management at an agency, brand or publisher
- Comprehensive knowledge of SEM (Google AdWords, Bing) and high level understanding of other digital performance channels
- In-depth knowledge of online marketing tools and technology
- Knowledge of social media platforms
- Strong commitment to client success, growing revenue and hitting performance goals/KPIs
- Strategic understanding of client business objectives and ability to formulate and execute against a growth and optimization plan
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Ability to work well in a fast paced team environment
- Good time-management and detail oriented skills
- Great interpersonal and communication skills
- Strong proficiency across MS suite with emphasis on Excel and Powerpoint
- BA in Marketing or similar relevant field
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