Account Executive - Media Sales at Leaf Group
Leaf Group is a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including fitness and wellness (Well+Good and LIVESTRONG), and art and design (Saatchi Art, Society6, and Hunker). Our mission is to build platforms across our media and marketplace properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories, while also helping advertisers find innovative ways to engage with their customers.
A big vision calls for a big job. As we grow, our need for an Account Executive grows with us.
You'll report to: West Coast Sales Director
A typical day as an Account Executive would include:
- Prospect, negotiate and secure brand partnerships with advertising agencies and clients
- Manage a growing pipeline and accurately forecast new business closure rate and revenue booked
- Close new business consistently at or above quota expectations
- Foster and nurture client relationships. Be responsive, visible and relevant to designated account list
- Collaborate with internal marketing and client services teams to create advertiser solutions/advertising proposals, partnership programs for clients and agencies
- Secure new business by developing and presenting relevant solutions that help clients achieve their marketing objectives
- Participate in regular sales meetings. Provide ongoing reporting and feedback to sales management.
- Utilize Boostr to track all pertinent account information and sales progress as well as forecast and prioritize to achieve quarterly and annual quotas
- Account List will span all categories, you will own the Auto, Finance and Tech verticals with the exception of a few select accounts (like Amazon and Google)
You’ll be successful in this role if you have strong knowledge of the digital media landscape including branded content, programmatic media, using data and insights to sell, and the ability to story tell in your pitch. You understand how to navigate organizations to get to senior level decision makers, how to open doors and secure meetings that deliver an outcome. You’re a hard worker coupled with persistence and curiosity.
What You Have:
- 3+ years of digital advertising sales
- Programmatic knowledge/experience is a plus
- Multi-brand sales experience
- Proven go-getter with ability to meet and exceed sales quotas
- Demonstrated success in a goal-oriented, highly accountable sales environment
- Strong relationships with key decision makers at advertising agencies and national advertising clients
- Diligent and motivated work ethic with a high energy, results-oriented style
- Experience in high-volume cold calling and pitching to senior executives/stakeholders
- Excellent communicator: outgoing, great writer, and public speaker
- A team player with collaborative spirit. Ability to work well internally with several teams including Account Strategy, Sales Development, and Ad Operations
- Not afraid to wear multiple hats - no job being too small or too large
- Experience selling integrated digital programs
- Extra plus: experience working with health and wellness, home brands and products; experience selling experiential programs
- We're casual and informal but we work hard and work responsibly. A pleasant and supportive demeanor goes a long way.
What We Have:
- Well+Good is the 2019 People's Choice winner of the Webby’s Award for Best Lifestyle Brand
- eHow is the 2019 People's Choice and official Webby Winner for Social Video/How To-DIY
- Leaf Group is among the 2019 Built In LA Best Companies To Work For
- Leaf Group is among Comparably's 2018 Best Companies in Los Angeles
- Well+Good is the 2018 winner of Fast Company’s Most Innovative Company Award
- MyPlate is the 2018 winner of the Webby Award for Best Design
- Winner of the 2017 Best Company for Diversity award Comparably
- Competitive compensation and benefits packages (i.e., Medical, Dental, Vision, FSA, 401K)
- Discounted gym memberships
- Paid-to-play vacation rewards
- Discretionary unlimited vacation time
- Employee discounts for Saatchi Art, Society6, and Deny Designs
Leaf Group, Ltd. is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal, or local law. It is the intent of the Company to comply with all applicable federal, state, and local legislation concerning equal opportunity in employment.
If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.