Sales Executive - Canada

Responsibilities

• Develop and execute a comprehensive outbound prospecting plan to penetrate target accounts within our Ideal Client Profile (ICP).
• Design and execute high-volume, multi-channel outreach sequences (email, phone, video, social) to generate self-sourced pipeline.
• Collaborate with the technical and service teams during the pre-sales process to ensure proposed solutions are scoped correctly, profitable, and aligned with client goals.
• Monitor industry trends and competitor activities to adjust sales messaging and maintain a competitive edge in pitch meetings.
• Represent agency at INBOUND and other industry events.
•  Respond to inbound MQLs and "Contact Us" inquiries with urgency, qualifying leads based on budget, authority, need, and timeline.
• Lead deep discovery calls with VPs of Sales and Marketing to uncover root-cause business pains rather than just treating symptoms.
• Deliver high-impact sales presentations and portal demos that clearly articulate the ROI of our services and distinct value proposition.
• Draft detailed Statements of Work (SOWs), manage contract redlines, and lead pricing negotiations to secure new business at target margins.
• Identify and cultivate internal champions within prospect organizations to drive consensus among decision-makers.
• Drive full-cycle revenue generation against a personal annual quota of $1M+, consistently meeting monthly and quarterly bookings targets.
• Maintain a pristine pipeline in HubSpot, ensuring all deal stages, close dates, and deal values reflect reality to support accurate company forecasting.
• Actively monitor conversion rates through the funnel and adjust sales behaviors to improve efficiency.
• Ensure a seamless transition from "Sales" to "Service" by documenting clear client requirements and success metrics for the delivery team.

Required Skills & Experience

• Education: Bachelor’s degree or relevant professional experience.
• Experience: 3+ years of experience in B2B sales, specifically selling professional services, marketing retainers, or SaaS implementation).
• Sales Methodology: Proven experience using a consultative sales methodology.
• HubSpot Proficiency: Expert-level knowledge of the HubSpot CRM for pipeline management. Ability to use sales tools (Sales Hub, ZoomInfo, LinkedIn Sales Navigator) efficiently.
• Business Acumen: The ability to discuss complex revenue operations concepts with C-Suite executives.
• Power Skills: Superior written communication, active listening, objection handling, and the resilience to handle rejection in a high-activity sales environment.

Preferred Qualifications

• Experience working at a Digital Agency or Management Consulting firm.
• Experience selling specifically to VPs of Sales or VPs of Marketing.
• Active HubSpot Inbound Sales Certification.
• Written and verbal proficiency in the French Canadian language is nice to have