Serve as the technical bridge between Sales and Product/Engineering to evaluate HONK's platform, lead discovery and demos, design enterprise solutions, manage integrations and security reviews, support RFPs and documentation, and ensure smooth handoffs to onboarding and operations.
Honk is a technology-driven roadside assistance platform that connects enterprise customers (insurance carriers, auto clubs, warranty companies, and fleet operators) with a nationwide network of independent service providers. We have a simple, yet challenging, goal to ensure every motorist gets the help they need in a timely fashion
We don’t own trucks, but we have built the marketplace, the dispatch engine, and the technology infrastructure that makes it work. We’re PE-backed, scaling fast, and aggressively investing in automation and AI to widen the gap between legacy operators and us, still running on phone trees and spreadsheets.
The Role
The Sales Engineer serves as the technical bridge between prospective customers and HONK’s Product, Engineering, and Operations teams. Working closely with Account Directors, you will help customers evaluate HONK’s platform, design solutions that align with their operational needs, and guide opportunities from initial discovery through implementation planning.
This role combines technical expertise, consultative problem-solving, and strong business acumen. You’ll help shape complex enterprise opportunities by understanding customer workflows, validating requirements, assessing technical feasibility, and ensuring internal alignment before a deal is closed. Your work will directly influence HONK’s ability to win new business, expand strategic accounts, and deliver successful customer outcomes.
Responsibilities:
- Partner closely with Account Directors throughout the sales cycle to understand customer objectives, operational challenges, and success criteria.
- Lead discovery sessions, product demonstrations, and technical evaluations to help prospective customers assess HONK’s platform and services.
- Collaborate with customers to define business requirements, document workflows, and design solutions that align with their operational needs and strategic goals.
- Serve as the technical lead during the evaluation process, guiding security reviews, integration discussions, workflow validation, and other due diligence activities.
- Assess the feasibility of customer requests and proposed solutions, working closely with Product, Engineering, and Operations teams to ensure alignment with current capabilities and future roadmap priorities.
- Support RFP responses, security questionnaires, technical documentation requests, and other pre-sales activities required to advance opportunities.
- Act as the primary liaison between Sales and internal stakeholders, ensuring cross-functional alignment on new business and expansion opportunities.
- Provide customer feedback, market insights, and emerging requirements to Product and Engineering teams to help inform future product development.
- Maintain accurate documentation of customer requirements, proposed solutions, technical dependencies, and implementation considerations throughout the sales process.
- Ensure a seamless transition from pre-sales to onboarding by documenting technical requirements, customer expectations, and implementation plans for Account Directors, Account Managers, and Operations teams.
Qualifications:
- 3+ years of experience in Sales Engineering, Solutions Consulting, Technical Account Management, Product Operations, or a related customer-facing technical role.
- Ability to translate complex technical concepts into clear business value for both technical and non-technical audiences.
- Experience leading discovery sessions, workflow assessments, and solution design discussions with enterprise customers.
- Strong communication and presentation skills with the ability to influence stakeholders across multiple functions.
- Experience working closely with Product and Engineering teams in a SaaS or technology-driven environment.
- Proven ability to manage multiple opportunities simultaneously while maintaining attention to detail.
- Experience supporting enterprise software evaluations, integrations, APIs, or operational workflows is preferred.
- Automotive, roadside assistance, logistics, fleet, mobility, or marketplace experience is a plus.
At HONK, we're a community of diverse and passionate individuals who believe in the power of remote work and the strength of inclusivity. As a remote-first company, we embrace the boundless possibilities of collaboration and flexibility, allowing our team members to thrive from anywhere in the US.
HONK is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions at HONK are based on merit, qualifications, and business needs without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic as outlined by law.
HONK Technologies Los Angeles, California, USA Office
Los Angeles, California, United States, 90064
HONK Technologies Santa Monica, California, USA Office
Santa Monica, United States
Similar Jobs
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Sell and demonstrate CrowdStrike's AI-native security platform as a technical bridge between sales and customers. Provide expert guidance on endpoint and network security (EDR, SIEM, forensics), articulate complex threats to technical and executive audiences, collaborate with cross-functional teams, and support pre-sales engagements. Travel as required.
Top Skills:
Ai TechnologiesAvAWSAzureBashEdrFirewallForensicsGCPHips/IdsIncident ResponseLinuxmacOSMalware AnalysisOsi ModelPowershellPythonSandbox AnalysisSIEMThreat IntelligenceVdiVirtualizationWindows
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Pre-sales technical lead for CrowdStrike Falcon NG-SIEM: own technical relationships through the sales cycle, demonstrate capabilities, answer technical questions, advise customers, enable expansions, gather product feedback, collaborate cross-functionally, and help define go-to-market strategy and integrations to grow NG-SIEM adoption.
Top Skills:
AICloud ProvidersCrowdstrike FalconData Ingestion FormatsData Shipping ServicesDistributed Data StoresKubernetesLinuxNg-SiemSIEMSsoWindowsXdr
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Serve as the technical bridge in sales: identify customer requirements, design and demonstrate security solutions, prepare proposals/RFP responses, provide product feedback to engineering, develop technical marketing materials, and build customer and partner relationships while staying current on security trends.
Top Skills:
AIAvEdrFirewallForensicsHipsIdsIncident ResponseLinuxmacOSSIEMWindows
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
