Sales Enablement Manager

Our Core Values

ELEVATE EVERYTHING – We each bring a specific set of skills to the table, offering up our expertise and resources to enhance the work of others. We challenge each other to be the best in order to achieve enduring value in the eyes of our customers.

BETTER IS BETTER – There is no finish line; we strive for continuous improvement in everything we do. We obsess over every detail to find ways to improve both our products and our process.

UNAPOLOGETICALLY ACCOUNTABLE – We’re open and honest in how we speak and listen. We celebrate each other’s successes and collectively rally to solve every challenge. We own it!

COURAGEOUS INNOVATION – There are elegant ideas awaiting discovery in everything we do. We push everyone around us to pursue those ideas openly so we can continue to dominate the category.

COMMUNITY DRIVEN - As a family business, we understand the importance of enriching the communities we call home. As a company, and as individuals, we work to make our expertise available to do the most good for those around us.

JOB SUMMARY

Be the single, daily point of contact for the field sales team. Make sure every rep always knows what promos are running this week, what they can sell, where to find the assets, and how to get a deal unblocked fast…without them having to contact multiple departments. Sales assets are timely, accurate, consistent, and intuitive. This role is successful when the sales team feels unblocked.

ESSENTIAL JOB FUNCTIONS

Own the Weekly Sales Communication Cadence

• Monday morning “Here’s What’s Running This Week” email + Slack blast (promotion calendar, new assets, price changes, launch updates).
• Mid-week execution reminders (display compliance deadlines, photo submission cut-offs, etc.).

Run the Field Asset Library

• Maintain always-current sell sheets, battle cards, planograms, sampling guides, launch decks, competitive swap sheets in the CRM or Sales Tool portal.
• Version control so reps never use an outdated file again.

Field Questions Hotline 

• Own the field sales team communication channel and the enablement inbox.
• Goal: 95% of questions answered same day (most within an hour).

New Item & Launch Enablement

• Build the 8–12-week pre-launch field playbook (sell story, incentives, assets, timeline).
• Work closely with the GTM Manager to ensure assets are delivered on time
• Host launch kick-off calls with field team and broker partners.

Incentive & Spiff Program Administration

• Publish clear rules of engagement for every launch spiff, volume accelerator, or display bounty (e.g., ENDVR activations)
• Track attainment and publish leaderboards.

Mobile Tool & Retailer Portal Support 

• First-line support for CRM mobile app, photo uploads, retailer portal passwords
• Partner with the Sales Ops Manager or Sales Tech Stack TPM for deeper issues.

Training & Onboarding

• Run quarterly “Sales Programs 101” refresher calls.
• Create short Loom videos for new processes (e.g., “How to submit a display order”).

Operate the Promo Exception Process 

• First-line review of all off-calendar or out-of-guardrail requests.
• Route to Sales Mgmt/Finance for approval within 24–48 hours and communicate the outcome back to the rep.

Other duties as assigned.

QUALIFICATIONS

• 5–8 years in Sales Ops, Trade Marketing, Category Management, or Field Sales
• Deep familiarity with trade promotion calendars and tools, retailer portals, and profitability metrics
• Expert in Excel and PowerPoint
• Expert in CRM (e.g., HubSpot) and experience in Sales Enablement Platforms a plus
• Ability to identify inefficiencies in sales enablement tools and processes, and propose solutions/champion the introduction of new technology
• Ability to translate sales programs into rep-friendly language
• Understanding of both dealer and Benchmade profitability goals and able to propose programs and promotions that balance the two
• Reputation for lightning-fast (and accurate) responses and obsessive follow-through
• Calm under fire during line review season or promo window chaos
• Hybrid position – in-office minimum 2 days per week

WORKING CONDITIONS

• Working Environment: Office Position
• Physical Demands:
  • Lifting to 25 lbs.
  • Sitting and talking on the phone for long periods of time.
  • Data entry for long periods of time.
• Travel Requirements: As needed, less than 5% of the time.