Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
- Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
- A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
- Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
- Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.
Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.
We're proud of the recognition we've received, including:
- LinkedIn’s Top Startups List 2024
- Fast Company’s Most Innovative Companies 2025 and 2023
- Built In 2025 Best Places to Work
- And several "top agency" awards from our fantastic partners including Virtuoso, IHG, Four Seasons, and more
Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.
We are looking for a Sales Director to lead our Membership Sales team, responsible for sourcing and converting sales qualified leads. As Sales Director, you will take on a small team of highly motivated inside sales reps as well as a Sales Ops lead, with the opportunity to grow the team in the near term. You will oversee 1:1 and 1:many sales tactics and help to build out an outbound sales program. The right candidate will bring a balance of sales and data savvy and will be able to quickly up-level what it means to do sales at Fora.
This role is a great opportunity for a strategic sales leader who is passionate both about running a great sales operation, as well as about coaching and developing a team. You will report to the VP, Growth & Data, and will collaborate closely with Marketing, Data, Advisor Activation, and Product as we build an excellent growth and acquisition ecosystem that drives overall business growth and performance.
Key ResponsibilitiesFirst 1-2 months
- Take over day-to-day team management, familiarizing yourself with existing team workflows and reporting to quickly come up to speed on the basics of sales at Fora
- Weed through legacy processes to identify and implement any quick wins that improve team impact, whether commercial or operational
- Accelerate the build-out of outbound sales efforts
- Understand sales goals and begin to participate in forecasting and goalsetting
- Hire 1-3 additional team members
Over time, you will also
- Iterate reporting to deliver insights that inform marketing, growth forecasting, advisor experience, and product development efforts
- Institute a sales forecasting, goalsetting, and incentive plan approach that works for Fora's stage and goals
- Develop and begin to deliver on your perspective on go-forward sales team structure
- Test different sales formats, e.g., field sales
You will be joining a team of results-oriented problem solvers and we believe those two qualities enable you to thrive and grow at Fora. To be successful in this specific role, we believe you need 5-7 years of sales experience with the following demonstrated skills:
- People management within a sales organization - you know how to harness a team of engaged junior staff and are excited to coach and motivate them with career growth in mind
- Fluency in sales tooling, from CRM (we use Hubspot) to outbound sourcing and able to assess which tools are value-add for Fora’s use case (Gong, Clay, etc.)
- Ability to weave AI into sales processes to scale the impact of the team while keeping human connection at the forefront
- Keen eye for sales metrics - whether you are building your own graphs or asking the right questions to get valuable insight from sales ops or data
The strongest candidates will also likely have some if not all of the following skills:
- Understanding of email a/b testing best practices for 1:many conversion efforts, with ability to lead those efforts
- Experience building sales incentive plans to recognize individual behavior that contributes to team and company-wide success
- Travel industry experience
- Bonus points for lean operations mindset or background
Compensation range for this role can vary widely depending on experience, and for this role an indicative range is $140-$180k + equity + annual incentive compensation. Other benefits include:
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
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WORK AUTHORIZATION
You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
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