Sales Development Representative

APM (a joint venture of Sony Music Publishing and Universal Music Publishing) is the leading provider of original production music available to content creators, with an extraordinary collection of over one million hand-curated recordings spanning every, genre, era and country. APM is the go-to for thousands of music supervisors, producers and video editors, spanning every market. Our music can be found daily on platforms as diverse as Netflix, YouTube, TikTok, Facebook, Wondery, and Spotify, among many others. In 2025, as in every year, multiple Super Bowl commercials featured APM music content. In addition, APM tracks have been sampled by the likes of Jay-Z, Dr Dre, Nas, Drake, MF DOOM, and many others.  

Sales Development Representative

Role Summary: This role is primarily responsible for prospecting, lead generation, pipeline development, and qualified lead handoff for APM’s Film/TV business. The role also provides supplemental administrative, CRM, reporting, client coordination, and coverage support to help the Film/TV team operate efficiently and maintain high-quality prospect and client data. This is a full-time, LA based, hybrid role.

What You’ll Do

• Prospecting, Lead Generation & Pipeline Development
• Conduct research to identify potential prospects, target companies, individuals, and production titles within the film and television industry.
• Generate, qualify, and nurture leads through a variety of channels, including cold calling, email outreach, inbound inquiries, campaigns, networking, and industry research.
• Respond to inbound inquiries and registrations, assess prospect needs, and convert qualified opportunities into actionable leads.
• Engage with prospects to understand their needs, challenges, production goals, and business priorities.
• Schedule appointments, discovery calls, and demos for the Film/TV sales team with qualified prospects.
• Conduct website demos for prospects and clients as needed.
• Build, maintain, and manage a strong pipeline of qualified leads in the CRM system.
• Meet or exceed monthly and quarterly activity, lead generation, meeting-setting, and conversion targets.
• Work closely with Account Executives to ensure seamless handoff of qualified leads for further sales engagement.
• Partner with Marketing and Account Executives to develop and execute targeted outreach, nurturing campaigns, and client-facing materials.
• CRM, Data Management & Administrative Support
• Maintain accurate and timely records of lead information, prospect activity, next steps, stages, close dates, and notes in the CRM.
• Manage the queue of ingested trades data, including prospect companies, individuals, and production titles.
• Run reports using CRM tools and PowerBI to support sales activity, pipeline visibility, and client development efforts.
• Provide API feedback to internal and external teams based on case queue activity.
• Provide quoting and needledrop contracts.
• Support renewal-related coordination and pipeline hygiene, even when not directly owning renewal negotiations.

What You’ll Have

• 1–3+ years of experience in Sales Development, Business Development, lead generation, account coordination, customer success, sales operations, or another revenue-facing support role.
• Experience supporting a quota-carrying seller or sales team.
• Proven track record of meeting activity targets, including calls, emails, meetings set, lead conversion, or similar sales development metrics.
• Strong CRM discipline, including maintaining accurate notes, next steps, stages, close dates, and activity history.
• Familiarity with CRM systems such as Salesforce and sales tools such as ZoomInfo, Salesloft, LinkedIn Sales Navigator, or similar platforms.
• Experience running reports or working with sales data; PowerBI experience is a plus.
• Excellent verbal and written communication skills.
• Strong attention to detail and follow-through.
• Ability to engage prospects and build relationships by phone, email, and other outreach channels.
• Strong organizational and time management skills, with the ability to manage multiple priorities and deadlines.
• Goal-oriented, persistent, self-motivated, and comfortable working toward measurable targets.
• Ability to work independently while also collaborating closely with sales, marketing, client management, and operations teams.
• Exposure to music licensing, production music, sync, copyright, rights management, film/TV production, or an adjacent entertainment industry is strongly preferred.
• Experience supporting renewals, client coordination, or account management processes is a plus.

APM is an equal opportunity employer. We strive to embrace what makes each one of us unique; we each have our own story. Whether looking at our current staff or future team members, we believe that everyone has something to contribute, and our employment practices reflect that. Whether by mandate or not, we never have and never will make our employment decision based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.