The Sales Development Representative generates pipeline through outbound prospecting, qualifying leads, and collaborating with marketing and sales teams to drive engagement and conversions.
Who we are:
Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals that depend on us.
Why is this role important to Field Nation?
The Sales Development Representative (SDR) plays a critical role in Field Nation’s demand generation strategy by generating pipeline through outbound prospecting. SDRs are responsible for identifying, engaging, and qualifying high-potential buyers who may not be currently engaged or actively exploring solutions. This outbound-first role focuses on net new logos and aligns closely with our Ideal Customer Profile (ICP).
As part of the Revenue Marketing team, SDRs partner closely with Marketing, Business Development Managers (BDMs), and Account Executives to increase prospect awareness and engagement, and to drive pipeline momentum.
What you'll get to do:
- Outbound Prospecting & Lead Qualification: Research and prioritize high-potential accounts, execute multi-channel outreach, qualify leads, and maintain accurate CRM records.
- Strategic Messaging: Customize messaging by persona and industry, iterate based on feedback and performance data, and test outbound sequences for effectiveness.
- Collaboration & Handoff: Partner closely with Marketing and Sales teams, provide feedback on campaigns, and ensure smooth lead handoffs with detailed documentation.
- Performance & Optimization: Meet or exceed outreach and conversion targets while continuously seeking feedback and coaching for improvement.
- Process Discipline: Adhere to SLAs, maintain clean data in Salesforce, and ensure consistent reporting and pipeline visibility.
You might be a good fit if you have:
- 2+ years of experience in sales, lead generation, or outbound prospecting
- Strong verbal and written communication skillsFamiliarity with CRM systems (e.g., Salesforce) and sales enablement tools (e.g., Outreach, LinkedIn Sales Navigator, ZoomInfo)
- Curiosity and a self-starter mindset—you’re not afraid to dive into new verticals or conversations. You’ll pick up the phone and make the call
- Experience in Field Service, Telecom, IT Services, Technology, Staffing, or Retail preferred
Why we think you'll love it here:
- Unlimited paid time off
- Annual vacation bonus - yes, we’ll pay you a bonus to take paid time off!
- Individualized growth + development plans
- Strong values around work/life balance
- Community involvement opportunities
- Competitive benefits: medical, dental, vision, paid parental leave + 401K
- Exposure to cutting-edge technologies to solve meaningful problems
Come as you are:
At Field Nation, we believe work is about more than checking the right boxes. If you don’t meet 100% of the requirements for this role, but still feel you’d be a good fit, we want to hear from you! We review all applications and may even have another open position where you are the perfect fit.
Employment is contingent on passing a pre-employment background check. Your written consent will be obtained prior to a background check being performed.
Top Skills
Linkedin Sales Navigator
Outreach
Salesforce
Zoominfo
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