Sales Development Representative (SDR)

Sales Development Representative

Location: Fully remote, must reside in USA. Will be supporting districts in CA, AZ, OR, and WA and must be willing to work within this time zone.

Job Overview:

Lexia Learning, a leader in research proven literacy solutions, is seeking a dynamic and driven Sales Development Representative (SDR) to accelerate our growth in the K–12 education market. As an SDR, you will be on the front line of our growth efforts in K–12 education and be the first point of contact for district leaders exploring how Lexia can improve student outcomes. Your role is to connect with districts and schools, engage prospects through personalized outreach, and secure qualified meetings for our sales team. As the first line of communication with prospects, ideal SDRs will have a strong understanding of the sales process and will use those skills to qualify potential customers. Ideal SDRs will: thrive in a fast paced environment, are passionate about education, are able to provide a seamless handoff of qualified leads to sales to generate new business opportunities, and will work to exceed territory and larger organizational business goals.

Job Responsibilities: 

• Research and identify key contacts at K–12 districts and schools

• Execute high-volume outbound outreach via phone, email, LinkedIn, and other channels with personalized, value-driven communication

• Qualify prospects and schedule discovery meetings for the sales team

• Maintain accurate records in CRM and track activity metrics

• Analyze outreach performance, and share insights from prospect interactions to improve messaging and targeting

• Stay current on Lexia’s product offerings, competitive landscape, and K–12 education trends including ESSA, Title funding, and state literacy initiatives

• Contribute to a culture of learning, experimentation, and continuous improvement

• Responsible for identifying and engaging cold prospects across assigned territories.

• Measured by meetings booked, outreach volume, and conversion to pipeline

• Work closely with Account Executives to align outreach with territory strategy and ensure smooth handoff

Job Requirements:

• Bachelor's degree or equivalent experience

• 1-2+ years of experience in a client-facing position with a passion for sales engagement 

• 3+ years of sales or lead development experience preferred

• Experience using CRM and other technical platforms, Salesforce.com highly preferred

• Proficient use of Google Suite or MS Office Suite

• Embrace technology and AI-powered tools to streamline sales processes and improve productivity

• Proactively adopt new platforms and workflows that enhance efficiency and customer engagement

• Proven organizational skills with the ability to manage high activity levels and stay organized in a CRM environment

• Excellent verbal and written communication skills—confident, clear, and empathetic

• Curiosity and persistence in building relationships and uncovering needs

• Comfortable with rejection and persistent in building new relationships

• Team player who thrives on collaboration with marketing and sales

• Self-motivated with a growth mindset and eagerness to learn

• Understanding of educational needs and technology trends in the K-12 education space

• Excellent communication skills—confident on the phone, clear in writing

To learn more about our organization and the exciting work we do, visit https://www.lexialearning.com/.

Remote First Work Environment 

Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations.

If you will be working remotely, either occasionally or on a permanent basis, you must have a reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload.

The successful candidate will be expected to actively participate in video-based interviews during the recruiting process and ongoing virtual meetings with their camera on, as part of their role.

As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office.

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history).

We will provide reasonable accommodations for qualified individuals with disabilities.  You may request an accommodation during the recruiting process with your Talent Acquisition team member.