Sales Development Representative (Game Developers Conference)

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology, and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

About GDC 

The Game Developers Conference (GDC) is the world's largest professional game industry event, bringing together video game programmers/developers, producers, designers, publishers, investors and business leaders to shape the future of the industry. 

Position Overview 

You will play a crucial role in optimizing sponsorship & exhibit space new business opportunities for GDC by identifying, qualifying, and nurturing potential exhibitors, sponsors, and partners. You serve as the first point of contact in the sales process, setting the foundation for long-term business relationships. 

Key Responsibilities 

• Assess and qualify all incoming marketing generated leads, including converting to qualified leads status in Salesforce 

• Organize competitive event exhibitor lists and initiate prospecting outreach and qualifying  

• Qualify leads through research and initial outreach, with objective to set meetings for the Account Managers team as part of commencing the sales process 

• Create and maintain a robust pipeline of qualified prospects, while monitoring progress and pipeline development 

• Provide sales support for proposals, PowerPoint decks, and account research for the Strategic Accounts Team 

• Conduct thorough research on target companies and decision-makers 

• Execute multi-channel outreach campaigns (email, phone, social media) 

• Maintain accurate records in CRM systems 

• Track and report on key performance metrics 

• Collaborate with marketing team on lead generation initiatives 

• Stay current with gaming industry trends and developments 

• Bachelor's degree in Business, Marketing, or related field 

• 1-3 years of sales development or related experience 

• Strong understanding of sales development and sequencing processes 

• Excellent written and verbal communication skills 

• Proficiency in CRM systems and sales tools 

• Strong research and prospecting abilities 

• Goal-oriented mindset with proven track record of meeting targets 

• Basic understanding of the gaming industry 

Desired Skills 

• Experience in events or conference industry 

• Knowledge of gaming industry ecosystem 

• Familiarity with LinkedIn Sales Navigator and other prospecting tools 

• Experience with marketing automation platforms 

• Multi-language capabilities 

• Understanding of B2B sales processes 

The salary range for this position is $55,000 - $65,000, depending on experience.

This posting will automatically expire on July 1, 2025

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount 
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs 
• As an international company, the chance to collaborate with teams around the world       

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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