Own and scale Capitalize’s revenue marketing and demand generation function, with accountability for qualified pipeline and marketing-sourced revenue. Lead multi-channel programs across events, webinars, partnerships, outbound, and inbound; develop segmentation, nurture, attribution, reporting, and marketing plans; oversee digital performance, including SEO, SEM, and GEO; align marketing with sales and other teams; and grow the marketing organization.
Capitalize is on a mission to radically change how organizations make decisions. We exist to help organizations grow smarter — connecting people, data, and technology, so every decision drives meaningful progress. We partner with best-in class technologies like Alteryx, Anthropic, Databricks, Snowflake, Workday, Fabric and UiPath, focusing on simplifying business intelligence and analytics for everyone.
Capitalize offers the chance to build unparalleled networks and the opportunity to work with great people. Our focus is, and always will be, our customers. We lead the way in providing innovative solutions to help companies see and understand their data – allowing them to drive faster, smarter, better business decisions and results.
About the Role:
Capitalize is looking for a Revenue Marketing Director to strengthen and own our demand generation and revenue marketing function. The ideal candidate is someone who can own qualified pipeline and marketing-sourced revenue, and who can bring the discipline, data, and prioritization skills to move our marketing function.
Key Responsibilities:
- Own and grow qualified pipeline and marketing-sourced revenue, through building and scaling a repeatable demand generation engine across events, webinars, partnerships, outbound, and inbound channels
- Partner closely with sales—without functioning as a sales-enablement resource. Build lead segmentation and nurture strategies
- Develop Capitalize's annual marketing plan, including plans that support our strategic partners and their ideal customer profiles (ICPs)
- Build a strategic marketing roadmap aligned to company goals, and strengthen alignment across marketing, sales, product, executive leadership, and delivery teams
- Strengthen strong marketing attribution and reporting, with a consistent cadence that gives leadership real visibility into what's working
- Oversee digital marketing performance, including website strategy, SEO, SEM, and GEO.
- Dig into existing marketing and CRM data (including data in Pipedrive) to identify where to focus effort
- Prioritize across a growing volume of requests from across the business and push back when needed—with clear reasoning leadership can get behind
- Work on growing and developing the marketing team, identifying skill gaps, and implementing strategies to address them
Qualifications and Experience:
- Bachelor’s degree with 10+ years’ experience in marketing roles
- Proven experience owning pipeline and marketing-sourced revenue as a metric you're evaluated on
- Experience building demand generation programs across multiple channels: events, webinars, partnerships, outbound, and inbound
- Comfort working with strategic partners and building annual marketing plans that account for partner ICPs and revenue goals
- Strong marketing analytics skills
- Experience improving marketing attribution, reporting, and lead segmentation/nurture practices
- A track record of aligning marketing with sales, product, and delivery teams in a cross-functional environment
- A strong communicator who can quickly synthesize fast-moving, sometimes unstructured direction from leadership into clear priorities
- Consulting or professional-services marketing experience is a plus
*Candidates must be legally authorized to work in the United States without sponsorship
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