Research Analyst - Marketing Insights & Analytics

Research Analyst - Marketing Insights & Analytics
Location: Miami or NYC

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The Marketing Insights & Analytics team is tasked with proving and improving the value of X as well as demonstrating the value of our audience to the marketplace. Our team seeks to understand how consumers think, feel, and behave on X.  Through a combination of ad campaign measurement and market-facing thought leadership projects, we use data to uncover who our audiences are and how they react to advertising. Recent examples include demonstrating the brand impact value of our Amplify ad products as well as showing how X is the go-to social platform for Olympics content. 

What You’ll Do

The Research Analyst is a position for candidates with research experience and who have a bachelor’s degree in behavioral or quantitative social sciences or a related subject. You will work as part of a team responsible for delivering insights and ad effectiveness measurement. You will own campaign measurement for a set of clients; this will require oversight of 15 or more projects at once. This includes preparing and setting up surveys, monitoring progress of in-field research, extracting data, presenting research findings to internal and external clients, and facilitating custom requests. You will also participate and lead thought-leadership research that spans multiple verticals and markets, where the goal is uncovering broader insights about X’s audience and how advertising performs on X.

Who You Are

• You have a strong quantitative background

• You enjoy working with data, with experience in designing behavioral research or experiments and analyzing datasets

• You have experience using statistical techniques to draw insights from data you then use to make informed recommendations

• You have a client-responsive, customer service mindset; this is a role that blends analytical acumen with interpersonal skill

• You have attention to detail and are highly organized

• You are a self-starter who takes initiative (e.g., could befriend colleagues outside of reporting lines in different geographies for knowledge sharing)

• You can balance the need for quick turnaround with longer-term strategic efforts

• You have strong teamwork and collaboration skills (e.g., could manage a project with a 3rd-party vendor)

• You have a passion for consumer internet and social media

• You’re able to navigate ambiguity in a high-paced, startup environment

Requirements

• BA/BS degree required, preferably in social sciences, statistics, or related quantitative field

• 4+ years of quantitative media research, market research, or analytics experience

• Experience using descriptive and inferential statistical techniques to draw insights from data

• Experience with Structured Query Language (SQL) on large-scale data sets; if this experience is lacking, then training will be available and expected.

• Experience using statistical packages (SAS, SPSS, STATA, R, Matlab), or general programming experience is highly preferred.

• Prior experience at an insights/analytics vendor, advertising agency, or on an ad sales research team is a plus

• Spanish speaking is a MUST