Senior Acquisition & Performance Marketing Manager

We’re looking for talented professionals to join us in bringing smart money management and payment solutions to everyone’s fingertips.

This position is classified as structured hybrid, with an expectation of a minimum of three (3) days per week working in the office and flexibility to work remotely on the remaining days. On-site expectations may evolve over time to support business needs, with clear communication provided in advance.

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JOB DESCRIPTION

Location Requirement

This position is open only to candidates who currently reside in one of the following approved locations:

Los Angeles, CA; Tampa, FL; or New York, NY

Job Summary 

We are looking for a Senior Acquisition & Performance Marketing Manager to lead and scale our digital acquisition efforts. This role is in service to increasing our account growth and ultimately revenue.  We are looking for an experienced B2C marketing leader who can leverage customers’ insights and data to create a growth marketing strategy and execute it. This role requires a strategic, data-driven marketer with a proven track record of managing affiliate programs and other digital performance channels.  You will own the strategy, execution, and optimization of acquisition campaigns, driving measurable growth and efficiency for Green Dot’s direct-to-consumer products. This role will report to the VP of the Direct-to-Consumer business unit. 

Key Responsibilities 

Affiliate Channel Strategy & Growth

• Lead Green Dot’s affiliate marketing channel with full accountability for partner management, performance optimization, and growth. 

• Multi-Channel Leadership: Oversee other digital acquisition channels (as needed) such as paid social, search, influencer, and emerging platforms.  Test and scale new channels, including potential partnership.

Strategy & Planning

• Develop and execute acquisition strategies to hit growth targets, balance efficiency (CAC/ROAS) with scale. 

Campaign Performance & Optimization

• Analyze performance data to improve conversion rates, reduce CAC, and maximize ROI. Lead creative testing and iterate based on insights.

Partner Relationship Management

• Build and nurture strong relationships with affiliate partners—from onboarding and testing to performance reviews and long-term growth.

Budget Management

• Own and optimize channel budgets, ensuring efficient allocation and ROI delivery.

Reporting & Strategic Insights

• Create and present performance dashboards, channel forecasts, and post-campaign analysis to senior leadership. 

Creative Collaboration

• Work with Brand Marketing to test creative, copy, landing pages, and seasonal promotions that drive engagement and results.

Cross-Functional Collaboration

• Partner with Compliance, Legal, Analytics, Product, and Brand teams to ensure seamless and compliant campaign execution.

Required Qualifications

• 7-10+ years of experience in digital acquisition marketing, with  strong hands-on experience  managing affiliate channels.  

• Demonstrated success managing multiple performance channels (e.g. affiliate, paid social, SEM, display, influencer, etc.)

• Proficiency with affiliate platforms (e.g., Impact, CJ, Cake).

• Deep understanding of performance metrics: CPA, LTV, ROAS, CTR, etc.

• Strong analytical skills with proficiency in marketing analytics platforms, attribution tools, and Excel. 

• Proven ability to balance strategic planning and tactical execution in a fast-paced high growth environment. 

• Excellent communication, negotiation, and project management skills.

• Previous experience in software, SAAS, or Fintech is ideal.

• Bachelor’s degree in Marketing, Business, or a related field.

**Ability to work in the U.S. without sponsorship**
**Ability to meet the location requirement outlined above**

POSITION TYPE

PAY RANGE

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We’re Here to Support You—Accommodations Upon Request

Green Dot is committed to providing an inclusive and accessible hiring experience for all candidates. If you require a reasonable accommodation during any part of the application or interview process, we encourage you to let us know. We will work with you to meet your needs in a way that respects your privacy and ensures equal opportunity. Our goal is to support every applicant in showcasing their talents and potential.

Work Authorization Requirement
At Green Dot Corporation, we value diversity and strive for fair and inclusive hiring practices. However, we are currently unable to offer visa sponsorship. All applicants must be legally authorized to work in the United States at the time of application and throughout the duration of employment, without the need for current or future sponsorship.

Important Notice on Application Accuracy
We value integrity in our hiring process. Please ensure that all information provided in your resume and application is accurate and authentic. Submissions found to be fraudulent or misleading will result in disqualification from consideration, and any offers extended may be rescinded.