Remote - Marketing Campaign Manager

We’re looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone’s fingertips.

At Green Dot, we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission.

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JOB DESCRIPTION

This role is responsible for executing the development, implementation, and optimization of integrated marketing campaigns and programs for the Walmart MoneyCard program. The ideal candidate will thrive in a fast-paced, high-growth environment and manage project tasks across functional teams to ensure project success and achieve business objectives. The candidate will be detail-oriented and focused on driving operational efficiencies, improving processes, and ensuring successful campaign execution.

The role will report to the Direct of Marketing and collaborate closely with the consumer marketing team, including direct and lifecycle marketing. Additionally, this role will work with merchandising, supply chain, data analytics, compliance, and legal.

Responsibilities

• Serve as the central marketing operations point person, managing all operational aspects and resources in the delivery of integrated marketing campaigns and programs for Walmart Money Card.

• Manage the day-to-day marketing campaign planning process, focused on project kick-off, budget planning, vendor management, creative briefs, stakeholder approvals and campaign performance.

• Coordinate internal teams, including data and analytics teams, direct marketing, compliance, and legal to define marketing objectives and requirements to develop and execute efficient and effective campaigns and programs.

• Manage and maintain detailed documentation of all marketing processes, workflows, data requirements, and technology system configurations.

• Monitor campaign performance and produce weekly, monthly, and quarterly reports on marketing campaign performance, delivering insights and actionable recommendations to improve results.

• Manage project budgets and expenses, and ongoing tracking/reporting of ROIs.

• Facilitate Hispanic marketing initiatives, leveraging proficiency in Spanish to effectively communicate and engage with the target audience, and facilitate the development and execution of culturally relevant marketing campaigns in partnership with the Director of Marketing.

• Coordinating with external agencies to deliver effective campaigns that meet goals. This includes working with creative, website development, video production and Spanish-translation agencies.

• Manage vendor relationships, oversee service level agreements, and collaborate with vendors to resolve issues in a timely manner.

Required Skills and Qualifications

• Bachelor’s degree in marketing, business administration, or related field.

• Proven experience (4+ years) in Marketing, with a focus on retail marketing, campaign management, digital marketing and CRM platforms.

• Proficiency in Spanish, both written and spoken is preferred.

• Experience working in a remote environment.  Manages time effectively to meet deadlines and deliver projects on schedule.

• Proven record of successful project management and process improvement.

• Takes initiative to anticipate upcoming tasks and prepares accordingly to maintain workflow efficiency.

• Demonstrates a keen eye for detail, ensuring accuracy and thoroughness in all tasks and deliverables while providing specific, constructive feedback to enhance product quality.

• Strong analytical skills with a deep understanding of the marketing mix and ROI analysis, leveraging data to inform and drive decision-making.

• Ability to work independently in a fast-paced environment with minimal direction.

• Experience with Microsoft 365 Apps & Services, iProcurement, and Jira project management software

POSITION TYPE

PAY RANGE

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Green Dot promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Green Dot provides reasonable accommodations for candidates on request and respects applicants' privacy rights.