The Regional Sales Manager drives business growth and manages sales operations in North America, focusing on new business development, sales strategies, and relationship management with key accounts.
Are you known for exceeding expectations? Do you embrace the Spirit of Hawai‘i? Then please keep reading because we’re looking for people like you at Hawaiian Host Group.
Who are we? Hawaiian Host Group (HHG) is a leading Hawai‘i-based consumer goods company with a portfolio of brands that includes Hawaiian Host, Mauna Loa, MacFarms, KOHO, and Kapua Orchards. Sold in over 23 countries, HHG produces a suite of products ranging from flavored macadamia nuts to artisan chocolates. Our dedicated team of Hosts of Hawai‘i is spread across our headquarters in Honolulu and offices in Hilo, Kona, Los Angeles, and Tokyo. HHG has 3 manufacturing plants in Hawai'i, as well as the state's largest single macadamia farm.
We are an excited team of people that all have one vision in common: sharing the Spirit of Hawai‘i with the world. Expect camaraderie, product tastings, and other (virtual and in-person) events that make our culture unique. And more importantly, know that your work contributes to our purpose; to make the Islands’ future flourish. We do this through our Takitani foundation that grants scholarships to deserving local students, our solar farm on the Big Island, and other social & environmental initiatives.
That’s enough about us for now, we’d love to learn more about you. Read the job description below and let us know if you’re interested. We can’t wait to meet you!
POSITION SUMMARY:
The Regional Sales Manager develops sales strategies and drives business growth initiatives to lead, manage, and expand sales operations in North America to maximize sales volume, grow market share, and achieve revenue targets. This role is responsible for identifying, developing, and executing new business opportunities to drive revenue growth, expand distribution, and strengthen partnerships across retail, wholesale, and alternative channels. The Regional Sales Manager combines a strong sales mindset with the ability to analyze market trends, build long-term relationships, and deliver against aggressive growth targets.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- New Business Development
- Identify and secure new customers, distribution partners, and retail accounts to expand market presence.
- Implement and develop key channel strategies, such as the grocery channel to expand Brand(s) footprint in snack nuts, confection and front end.
- Sales Strategy & Execution
- Develop and execute comprehensive sales strategies to achieve and exceed sales targets for assigned region(s).
- Manage and nurture key accounts, including large retail partners, wholesalers, and distributors.
- Manage contracts and negotiations with new/existing customers and partners, such as Albertsons and Kroger.
- Responsible for internal sales forecasting for assigned region(s). Constantly working with cross-functional teams to identify opportunities and provide ample lead times to changes in forecast.
- Prepare annual business development plans, budgets, and sales forecasts for the region(s).
- Tracks promotional effectiveness & trade spend, sharing insight with internal team members to allow for adjustments that align to exceed targets.
- Conduct frequent sales calls, visits, and presentations to customers and prospects across the region(s).
- Accounts & Relationship Management
- Manage and grow existing customer relationships by identifying incremental distribution opportunities, presenting new items and creating promotional plans that drive incremental volume.
- Serve as the primary point of contact for key accounts, such as West Coast Grocery and Albertsons Corporate, and ensure alignment of sales plans and execution.
- Comfortable and effectively manage national broker partners, holding all teams accountable for top sales line growth and implementation of strategy.
- Become an expert at assigned accounts, understanding key levels for growth that meet internal metrics and support profitable and sustainable partnerships.
- Market & Competitive Insights
- Research and analyze industry trends, category performance, and competitor activity.
- Analyze market trends, customer needs, and sales data to adjust strategies and capitalize on growth opportunities.
- Provide insights to inform product innovation, pricing strategies, and channel expansion.
- Represent Brand(s) at trade shows, industry events, and customer meetings.
- Success in This Role Looks Like
- Securing distribution in new key accounts and channels within the first year.
- Consistently exceeding quarterly sales and margin targets.
- Establishing the Company as a trusted and preferred partner with retailers and distributors.
- Bringing actionable market insights that shape Company growth strategy
EDUCATION, EXPERIENCE, SKILLS AND ABILITIES REQUIRED:
- Bachelor’s degree in Business, Marketing, or related field; Master’s degree is a plus.
- 5+ years of sales, business development, or account management experience with CPG in the food & beverage industry, and 2+ years in a managerial or lead sales role.
- Demonstrated track record of exceeding sales quotas and growing sales volume in a competitive market.
- Proven success in securing and growing retail and distributor accounts.
- Superior communication, negotiation, presentation, and relationship-building skills.
- Data-driven with the ability to analyze sales reports and market data. Excellent analytical, problem-solving, and decision-making abilities.
- Entrepreneurial mindset with a bias and sense of urgency for action and results.
Hawaiian Host Group is an Equal Opportunity/Affirmative Action Employer.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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