Own regional growth for independent retailers, smaller regional accounts, distributors, and wholesalers. Responsibilities include prospecting, field sales calls, retailer presentations, new-account acquisition, assortment expansion, distributor training, trade-show execution, merchandising oversight, pipeline management, forecasting, issue resolution, and revenue and margin target delivery. The role is field-first and remote, requiring frequent customer visits and collaboration with sales operations, supply chain, finance, and marketing.
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
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Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $66,600 - $86,600
Comprehensive Benefits Package
Vehicle Reimbursement Program
Annual Bonus Eligibility
401k & Company Match
On the Job Training with Advancement Opportunities
The posted salary range reflects the range the Company reasonably expects to pay for this position. Actual starting salary will be determined based on internal pay equity to promote consistency and fairness across comparable roles, while also considering the candidate’s relevant experience and qualifications.
This role is a remote opportunity open to candidates located anywhere within the United States preferably in the West Coast Region.
Position Summary:
To accelerate regional growth across the US by expanding St. Pierre distribution and sales within independent and smaller regional retailers, activating new and managing existing distributor and wholesalers partnerships, and converting local market whitespace into sustainable business. This field-first role owns prospecting, retailer selling, distributor training, trade-show execution, and follow-through for its assigned territory, enabling the senior regional sales lead to focus on strategic key accounts, complex negotiations, and major whitespace opportunities.
Field-first / remote. The role is expected to spend the majority of customer-facing time in market visiting retailers, conducting distributor ride-alongs and joint sales calls, delivering training, and attending trade shows or selling events. Home-office time is used for territory planning, reporting, virtual meetings, CRM updates, and follow-up.
Key Responsibilities:
- Own a defined territory and customer segment, with primary responsibility for independent retailers, smaller regional accounts, and distributor-led growth opportunities.
- Prospect for new business, conduct frequent in-person sales calls, present the St. Pierre portfolio, secure new listings and initial orders, and expand assortment within existing accounts.
- Plan and execute a consistent field-call rhythm, including store visits, joint sales calls, sales blitzes, and local market activation.
- Train and enable distributor and wholesaler sales teams on St. Pierre products, brand positioning, ideal retail targets, selling points, merchandising, objection handling, and new-product launches.
- Represent St. Pierre at distributor shows, regional trade shows, tabletop events, and relevant industry events; target prospects, capture qualified leads, and convert follow-up into active business.
- Monitor in-store availability, assortment, placement, pricing, and merchandising; address execution gaps with retailers and distributor partners.
- Build and maintain a qualified pipeline, accurately document customer activity, and provide timely forecasts, opportunity updates, and post-call follow-through.
- Own routine account follow-up and issue resolution for the assigned customer tier, partnering with Sales Operations, Customer Service, Supply Chain, Finance, and Marketing when specialist support is required.
- Identify high-value or strategically complex opportunities and transition them to the senior regional sales lead with clear customer insight, opportunity sizing, contacts, and recommended next steps.
- Deliver assigned revenue, volume, margin, distribution, new-account, and market-execution targets while protecting brand standards and commercial terms.
- Understanding of US independent retail, distributor and wholesale channels; field and territory sales; prospecting and account acquisition; retail execution and merchandising; sales forecasting; pricing, trade activity, and basic financial measures including revenue, volume, margin, deductions, and trade spend.
- Prospecting and lead qualification; consultative selling and closing; retailer presentation; distributor training and sales enablement; trade-show lead capture and conversion; sales analysis; forecast input; promotional tracking and trade management; and accurate administration of customer, pricing, product, and opportunity information.
Behavioral Competencies:
- Field-oriented, energetic, persuasive, commercially curious, resilient, self-directed, and comfortable initiating new customer conversations and asking for the order. Demonstrates strong territory discipline, relationship building, follow-through, clear communication, and the ability to influence distributor partners without direct authority.
Leadership Competencies:
- Takes ownership for territory results, proactively identifies whitespace, creates momentum with distributor teams, follows through on commitments, and escalates or transitions complex strategic opportunities with clear recommendations. Formal people leadership is not required.
Education and Work History:
- 1–3 years of customer-facing field sales, territory sales, distributor management, new-business development, retail execution, or a related commercial role.
- Bachelor’s Degree in Business, Marketing, Sales, Supply Chain, or a related field preferred; equivalent field-sales and commercial experience may be considered.
- Experience in FMCG/CPG, food, bakery, independent retail, specialty retail, or consumer goods is preferred.
- Direct selling experience is more important than primarily administrative sales-support experience.
- Microsoft Office, to include Excel, PowerPoint, PowerBI, Teams.
- CRM Systems such as Salesforce or equivalent
- ERP/order management tools; and sales reporting dashboards.
The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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