Rapid Response Social Media Manager

Job Title: Rapid Response Social Media Manager
Reports to: Director of Social Media Marketing
Location: Hybrid or Remote
Employment Status: Full-Time/Salaried/Exempt

Overview:
The Rapid Response Social Media Manager will play a crucial role in Live Action’s social media efforts, focused on real-time response with breaking news, pacing trends, and viral moments. This position is perfect for someone with not just a strong understanding of the news cycle, but thrives on being plugged-in and current across multiple platforms and a broad array of topics. 
The role may be remote, but preference is given to candidates based in Orange County, CA.

Key Responsibilities:

• Real-Time Social Media Management: Monitor the news cycle continuously to identify key moments, breaking news, or viral events relevant to Live Action’s mission.
   
• Timely Posts and Content Creation: Craft compelling and on-brand posts in response to real-time developments across social platforms (particularly X/Twitter), including calls to action, reactions, and providing thought leadership.
   
• Trend Spotting: Proactively identify viral content, emerging trends, and cultural moments that Live Action can participate in or respond to so that LA can become a dependable breaking source for our audience and enhance our reputation.  
   
• Crisis and Breaking News Response: Manage rapid-response social media communications during crises or unexpected events, ensuring messages are on-brand, timely, and impactful.
   
• Content Calendar Integration: Ensure the rapid response strategy complements planned content on all social platforms, while managing the pace of posts to avoid content saturation.
   
• Audience Engagement: Actively engage with followers and influencers, monitoring comments and messages to foster a community and encourage positive discussion around pro-life issues.
   
• Daily Social Media Engagement: Assist the team and Director of Social Media Marketing on day-to-day social media activity, helping to make sure content aligns with the ongoing goals of Live Action while reacting to daily events in real time.
   

Skills & Experience:

• A deep understanding of X/Twitter’s, Youtube, Instagram, and TikTok algorithm and social media trends, especially video
   
• Ability to work under tight deadlines and manage high-pressure situations.
   
• Strong writing and content creation skills, capable of crafting succinct, impactful posts on short notice.
   
• Proficiency in social media analytics tools and content management platforms.
   
• Knowledge of political, cultural, and social media landscapes relevant to Live Action’s mission.
   
• Comfort with fast-paced environments, able to manage high volumes of posts and responses in real time.
   
• Experience with crisis communications or fast-moving media environments is a plus.