Public Relations Specialist

Your Role

Gensler Los Angeles is seeking a creative, motivated and collaborative individual to join our office as the Los Angeles Public Relations Specialist. Working in one of the firm’s largest and most dynamic offices, you will be an integral part of the LA PR & Communications team, helping communicate our firm’s unique approach and how it differentiates us from our competition. A proven storyteller, the ideal candidate has a passion for design and views communications as a people-centered activity.

You will simultaneously manage multiple deliverables with strategic thinking - underscored by a solid understanding of the local design and real estate markets. You will be responsible for media outreach and identifying engaging stories to a wide range of reporters; speaking engagements; thought leadership; and special projects. You will also collaborate closely with the broader SW Communications Team on awards programs and social media.

While reporting to the Regional PR Director, the LA PR Specialist also works with the SW office leaders and practice area leaders to identify stories, secure opportunities, and develop proactive campaigns across various platforms in support of strategic objectives. This role will also collaborate closely with the regional and global PR network, and LA marketing colleagues.

What You Will Do

Public Relations

• Identify story angles and appropriate journalists/publications to engage

• Create and update targeted PR Plans for projects and practice areas

• Have a pulse on current and upcoming projects and initiatives throughout the office that best support our practice area POVs, PR strategies, and client relationships 

• Work with project design teams and clients to write press materials (design backgrounders, press releases, pitches, fact sheets, messaging)

• Maintain media lists

• Maintain editorial calendars

• Work with LA office leadership on development of blog posts and bylines

• Plan and execute office events, media events or trade events

• Assist with photo and video shoots

• Vet inbound media requests

• Track and measure PR hits; organize press clippings

• Assist Regional PR Leader with special projects, as needed

• Maintain LA Speaking Engagement calendar and manage inbound speaking opportunities, pitches and call-for-speaker deadlines

• Work with Gensler LA spokespeople to develop presentation content and talking points, speaker preparation and briefing materials

• Support social media content development for SW Instagram channel

Awards

• Collaborate with the LA Awards Coordinator to prepare and submit awards content

• Coordination of client awards permissions and approvals, where relevant

• Ability to proactively support multiple submission deadlines at once

Your Qualifications

• Attitude: Proactive, energetic, can-do attitude and desire to work in a results-oriented environment. Desire and ability to manage multiple relationships and deadlines at the same time. Team player. Motivated, tenacious, and resourceful

• Presentation: polished professionalism with a comfort level interacting with high-level executives

• Communication: strong writing, editing, grammar and interpersonal skills. Ability to craft, prepare, and execute writing assignments (pitches, project narratives, blog posts, bylines) under deadlines

• Organizational: ability to self-manage projects around expected delivery dates

• Teamwork: works cohesively as a member of a broader communications team, pitches in to help others, forward-thinking go-getter; ability to adapt in dynamic settings

• Client/customer service: understanding of public relations as a service to the region

• Administrative: ongoing support of reporting materials on behalf of the regional PR team

• Experience: At least 6-10 years of public relations experience; agency experience preferred; background in architecture, design and journalism is very desirable

• Software: Microsoft Office, InDesign, Cision

**The base salary range will be estimated between $99,000 – $121,000 plus bonuses and benefits and contingent on relevant experience.

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-Being Week,” our offices reflect our people’s diverse interests. We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.

As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.