Provider Marketing, Lifecycle Associate

About Us:

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

• Write, edit, and test provider-facing communications for clarity, tone, and compliance.
• Enable and deploy email communications and initiatives to providers for cross-functional teams, including Credentialing, Payor Partnerships, and Clinical.
• Develop and manage a company-wide communications calendar to coordinate messaging and timing.
• Identify and implement nurture opportunities that strengthen provider relationships and brand sentiment.
• Support CRM (HubSpot) operations to enable lifecycle and retention initiatives.

• Collaborate with Community and Success teams to improve provider experience through timely, thoughtful messaging.
• Maintain feedback loops with internal stakeholders to refine communication effectiveness.
• Track engagement metrics and provide insights for continuous improvement.

• Regularly A/B test communications across the lifecycle to gain insights and refine our communications.
• QA all cross-functional provider emails to ensure accuracy, consistency, and brand alignment.
• Continuously iterate and optimize our comms across provider touchpoints to nurture our audience with relevant and resonant content.

You'll Be a Great Fit If

• You have 3+ years of experience in lifecycle marketing, communications, and/or marketing operations (healthcare or SaaS a plus).
• You are proficient with HubSpot and email marketing suites (highly preferred).
• You are an exceptional writer with strong editing and QA skills with a focus on clarity and brand voice.
• You have strong project management and organizational skills.
• You are an analytical thinker comfortable interpreting engagement metrics and feedback.
• You have experience creating visuals or templates in Canva, Figma, or similar tools.

Employment Type: Full Time, Exempt
Base Compensation:
Hybrid Commitment- $81,000- $90,000 Annually
Fully Remote Commitment- $67,000-$75,000 Annually

This role can be hybrid (onsite from our NYC, San Francisco, or Seattle hub location three days per week: Tuesday, Wednesday, Thursday) or fully remote. Both arrangements include travel 2–3 times per year (e.g., company and department offsites).

The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location.

Note: Please upload your resume in PDF format 

Full Time Employee Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards personal & professional growth.
• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. 

Use of AI Tools: By submitting your application, you acknowledge and consent to the use of automated tools as part of our recruitment process. Specifically, we use a third-party AI tool, Gem, to assist in the initial screening of resumes. This tool analyzes resumes based on role-specific criteria provided by our recruiters to identify potentially strong matches for the role. Importantly, no hiring decisions are made by the AI tool. All decisions about which candidates move forward are made by our human recruiting team after independent review.More information about Gem’s approach to compliance with California FEHA regulations on automated decision systems and New York Local Law 144 can be found on the Gem compliance website.We are committed to transparency and fairness in our hiring practices. If you have questions about how our AI tools work, or would like more information about how your application will be processed, please contact us at [email protected]. If you require an accommodation due to a disability, or have concerns about the use of AI in the hiring process, please also contact us. We are happy to provide assistance or offer an alternative method of participating in the recruitment process.