Promotions and Social Media Coordinator

SUMMARY: 

The Promotions/Social Media Coordinator is responsible for assisting with Casino promotions, events, and marketing projects, while helping maintain organization and workflow across the department using project management tools. This will include planning, preparation, and execution of these events. The role also requires flexibility to support promotional events, including evenings and weekends, as part of the casino’s marketing and guest engagement efforts. 

 The Coordinator’s role will also include supporting and executing social media and marketing initiatives. This role works closely with the Social Media Specialist and Marketing team to plan, create, implement, and evaluate social media content that supports brand awareness, guest engagement, and promotional campaigns. 

In addition, this position will assist in managing the Casino’s social media presence by creating and publishing content, monitoring engagement, and ensuring a consistent brand voice across all platforms. The coordinator will need to have some level of experience working with business or brand social media platforms who can contribute to content planning, audience engagement, and marketing initiatives. 

RESPONSIBILITIES: 

• Coordinate marketing tasks and projects using department project management software such as Notion, ProofHub, or similar tools to help maintain organization and workflow across the Graphics team. 
• Create promotional items, tools, decoration, and other similar props for the Casino using 3D printing and laser cutting software and machinery. 
• Assist with planning, coordination, and on-site support for Casino promotions, special events, and marketing activities. 
• Collaborate with marketing, graphics, and the promotions teams to ensure brand consistency and alignment across campaigns and marketing initiatives. 
• Support operational marketing needs during promotional events, including evenings, weekends, and holidays when required. 
• Assist with promoting Casino events and promotions by engaging with guests on the casino floor, answering questions, and explaining promotional details. 
• Provide on-site marketing support during promotions and events, including making announcements and assist with guest engagement when needed. 
• Support the execution of a results-driven social media strategy that aligns with the Casino’s overall marketing and brand objectives. 
• Create, schedule, and publish engaging social media content across platforms including Facebook, Instagram, and other emerging channels. 
• Assist in planning and maintaining the social media content calendar in collaboration with the Social Media Specialist and marketing team. 
• Monitor social media channels, respond to guest comments and messages, and support audience engagement while maintaining the Casino’s brand voice and guest service standards. 
• Capture and produce photo and video content for social media, events, promotions, and marketing initiatives. 
• Attend Casino events, promotions, concerts, and special events to capture live content and support marketing efforts. 
• Monitor social media trends, platform updates, and industry best practices to help inform content development and engagement strategies. 
• Support influencer outreach and relationship development with local partners and industry professionals when appropriate. 

PERCENTAGE OF DUTIES: 

• 65% social media 
• 35% promotions 

QUALIFICATIONS:

Education/Experience:

• Associate or Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred. 
• Experience using 3D printing and/or laser cutting software such as LightBurn, Laser GRBL, InDesign or similar software for creating props, tools, and other items required. 
• Experience managing or contributing to a business, organization, or brand social media page required. 
• Experience creating and publishing content across major social media platforms such as Facebook and Instagram. 
• Familiarity with project management software such as Notion, ProofHub, or similar workflow tools preferred. 
• Experience with Adobe Creative Cloud (Photoshop, Premiere Pro, Illustrator), Canva or similar digital media editing tools preferred. 

Skills/Knowledge:

• Ability to manage multiple projects and deadlines in a fast-paced marketing environment. 
• Strong organizational skills and attention to detail. 
• Ability to work collaboratively with marketing, graphics, promotions, and operational teams. 
• Willingness and flexibility to support evening and weekend promotional events when required. 
• High-energy personality with a strong focus on guest service and guest engagement. 
• Comfortable speaking on a microphone and addressing groups of guests during promotions and special events. 
• Ability to confidently explain promotions, events, and Casino offerings to guests in a clear and engaging manner. 
• Outgoing, approachable demeanor with the ability to interact with guests in a positive and professional way. 
• Comfortable working in a fast-paced, high-energy casino environment. 
• Professional on-camera presence with the confidence, personality, and communication skills to represent the Coeur d’Alene Casino Resort Hotel across social media platforms, including short-form video, interviews, live content, and promotional features. 
• Strong understanding of current social media trends and the ability to translate them into content that aligns with the Casino’s brand and audience. 
• Strong understanding of social media platforms, trends, and best practices. 
• Basic knowledge of content planning, audience engagement, and maintaining brand voice across digital channels. 
• Comfortable creating engaging, authentic content both in front of and behind the camera. 
• Strong copywriting and communication skills. 

Physical Demands: 

This job is classified as a medium strength category position.  A person working in this position will exert 20 to 50 pounds of force occasionally, and/or 10 to 25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects.  While performing the duties of this job, the employee is frequently required to work in confined spaces; stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and ability to adjust focus.

This description has been designed to indicate the general nature and level of work performed by employees within this position.  The actual duties, responsibilities, and qualifications may vary based on assignment or group.

The Coeur d'Alene Casino Resort Hotel practices Indian Preference in hiring in the following order: 1. Coeur d’Alene Tribal Members, 2. Spouses and/or children of CDA Members, 3. Other enrolled members of Federally Recognized Tribes and 4. All other applicants.