About Grindr

Since launching in 2009, Grindr has grown into the world’s largest social networking app for gay, bi, trans, and queer people. We have millions of daily users who use our location-based technology in almost every country in every corner of the planet.

Today, Grindr proudly represents a modern LGBTQ+ lifestyle that expands into new platforms. From social issues to original content, we continue to blaze innovative paths with a meaningful impact for our community. At Grindr, we create a safe space where you can discover, navigate, and get zero feet away from the queer world around you.

As of June 2020, Grindr has new owners with a track record of multiple successful Bay Area start-ups. The new leadership is demonstrating a renewed commitment to creating an experience for users that is safe, fun, and productive, as well as a positive & uplifting company culture in which everyone can be their best selves. At the heart of Grindr’s mission in this new chapter is a shared set of core values including transparency, accountability, experimentation (failing fast), and strong allegiance to the LGBTQ+ community.

What’s so interesting about this role?

Grindr is seeking an experienced Director of Product, Growth to conceive and implement the growth strategy of our subscription-based mobile application products.  This leadership position requires a mix of visionary and strategic thinking, consumer insights and data analytics, and whip-smart cross-functional go-getter mentality to deploy growth tactics across our business.

The Director of Product, Growth will have the hunger and desire to drive the P&L of 50% of our business, increasing in acquisition, retention, conversion, win backs, and monetization globally and across both our iOS and Android platforms. This position will also lead the Growth team and set short- and long-term strategy for the subscription business to create demand and adoption of Grindr services and products.

What’s the Job?

• Define Grindr’s in-app monetization growth strategy and plan
• Build and lead a cross-functional team to execute and deliver Grindr’s user acquisition, retention, conversion, win back, and monetization initiatives
• Optimize our revenue funnel across the user experience and lifecycle
• Partner with product, engineering, sales, and marketing teams to evaluate and optimize subscriber data infrastructure, as well as third-party vendor services and analytics tools
• Establish metrics to track the performance of in-app monetization, and set revenue and growth targets for the initiatives
• Contribute directly to the increase of in-app monetization revenue, achieve or exceed monthly revenue targets, member retention, and win-back rates, and customer satisfaction
• Approve marketing plans, budgets, targets, and campaigns – online, off-line, emails, A/B testing, PR, events, etc. – to increase subscription-based customers
• Lead and maintain awareness of email marketing trends, best practices, technologies, CAN-SPAM laws and privacy laws; ensures campaigns and messaging are optimized for deliverability, mobile rendering, and are aligned with industry best practices
• Partner with finance team to build, monitor, and refine in-app monetization opportunities and budgets
• Work with executives and ensure they keep informed of in-app monetization efforts and developments

What We’ll Love About You

• You have a B.A., or B.S. An MBA is strongly preferred
• 8-10 years of Marketing, Growth, or BD experience in areas including monetization of mobile/tech products, email, CRM, directly managing retention and subscription of mobile apps, eCommerce, or dating sites
• Highly strategic and able to balance long-term strategy with short-term results
• Experience in leading Internet/Mobile products with profit and loss responsibilities, user-centric product development and design, and directly managing and leading cross-functional teams
• 5+ years working in or strong analytical skills with an ability to look at complex data and form actionable steps and initiatives
• Analytical and wired to consume large amounts of data and insights
• Strong track record of setting and achieving metrics-driven goals
• Experience with executive presentations and communications
• Experience with global markets, products, and users preferred

What You'll Love About Us

• High-growth company - plenty of room for you to directly impact the company and grow your career!
• Fully remote culture - work from home (or wherever!)
• Competitive compensation, including equity
• 100% covered medical, dental and vision insurance
• Generous Parental Leave
• Unlimited paid time off
• 401k Match
• Other great perks, such as home office stipend