Director, Product Marketing

| Greater LA Area | Remote
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At Built In, the health, safety and well-being of our employees and of our communities is a top priority. Due to the effects of COVID-19, we have decided to manage our entire business remotely until further notice. HQ-based employees will temporarily work from home until it is safe to return to our office. As we continue to grow, we are excited to be hiring for all open roles and look forward to meeting with qualified candidates in a virtual setting. For anyone who joins our team (yay!), your onboarding experience will also be conducted virtually. Thank you for your interest in Built In and be safe! Hello, We’re Built In

Built In is on a mission to unite technology professionals with their purpose. We do that through the power of content. Today, over one million registered users and 4.5 million technology professionals use our platform every year to learn about innovative companies, new technologies and further their careers.
The caliber of audience we’ve cultivated means that over 1800 companies--from the hottest tech startups to Fortune 500 companies undergoing digital transformation-- trust us to share their employer brand story and fill the technology roles that drive their strategy.
Because we can help employers find hard to recruit talent, our B2B side is thriving. In addition our users are finding great jobs and advancing their careers and knowledge of the tech world with Built In. That means we are rapidly growing our product and technology footprint as we are committed to building the leading SaaS product for employer branding and talent activation.
With venture funding of $30M to date with a $22M Series C raise in 2019, we are poised to disrupt recruiting for hard-to-fill roles and help technologists find their dream jobs--in their city, around the country or completely remote. If you are looking for an award-winning culture, have a desire to help people find their calling and want to be part of building best-in-class technology, Built In might fulfill your purpose.

We’re looking for a Director of Product Marketing (Chicago, IL OR Remote)

Built In is looking for a passionate, experienced Director of Product Marketing to join our team. Reporting to our, the Director of Product Marketing will be responsible for leading our product marketing (PM) function.

As our team lead, you'll help define and establish best practices for product marketing at Built In. You’ll also ensure that for each product launch, we have a well-founded and tightly coordinated go-to-market (GTM) strategy in place. You’ll be a strategic consultant, player-coach, marketing visionary, and team leader. You’ll work with product management, engineering, sales, customer success, and more. You will improve the way we bring products to market at Built In.

How you’ll contribute
  • Build and enable an all-star team of product marketers to own, grow and scale product adoption, launch new products, and perfect product-market-message fit for Built In.
  • Develop and continuously iterate on Built In’s product positioning, value propositions and messaging that inspires and differentiates Built from competition.
  • Effectively manage cross-functional implementation of product marketing plans and establish best practices around PM by living at the intersection of sales, product management and marketing. 
  • Develop GTM launch templates for customers, customer-facing teams, prospects, and sales to ensure launch completeness, consistency, success -- and constant optimization.
  • Ensure marketing program strategy and tactics are aligned to our buyer journey and brand to increase revenue-generating adoption and upsell opportunities. 
  • Create, update and store all product-specific content and collateral library that will be leveraged by internal and external-facing teams to help Built In effectively showcase customer’s success. 
  • Establish and optimize marketing support and processes for partners. Create messaging, value propositions and content to drive brand awareness, increase product adoption and fuel demand generation.
What you need
  • 7+ years of product marketing experience
  • 2+ years of managing Product Marketing Managers
  • BA/BS in business or marketing/communications preferred
  • Proven expertise and leadership in Product Marketing
  • Ability to set process, coach others, and build relationships across teams
  • Demonstrated success in crafting compelling value propositions
  • Proven history of creating effective marketing programs that drive growth
  • Comfortable working in a rapidly evolving environment
  • Believes in our mission to empower HR teams
Impress us even more
  • Has built and scaled a PM function
  • Experience in a HR or marketplace company
  • Worked as a product marketer at both a large company and small startup
What We Value

We’re revolutionizing tech recruitment. So we question everything, because the best answers sit just to the right of a question mark. That’s our heritage as a disruptive company — as a company whose future depends on our capacity to innovate with a sense of drive, purpose and urgency. If you join Built In, you will work from this set of values:

  • Be Inclusive, Always. We’re committed to a culture where all people are respected, have a say and can be their whole selves. We will uplift and advocate for one another. Always.
  • Be Unreasonably Passionate. Our passion is borderline obsessive, and we’re ok with that. No one ever built anything great on a “meh.” We work with outsized passion to fulfill our mission.
  • Be Humble. You don’t have all the answers. Luckily, you don’t have to. Don’t worry about being right. Be humble instead. 
  • Stay Curious. Curiosity is a springboard to the future. It can transform the wisp of an idea into a breakthrough. We ask “what if.” We work with wonder. It’s how we innovate.
  • Lead with Solutions. Question everything. But offer solutions as you do. Raise issues. But propose a few answers. For every hole you poke, offer a way to patch it up. 
  • Own the Result. We have no time for blame or shame. When you stumble, own it, learn from it + get back to business. 
  • Do More. Do more than your job description. Take initiative. Take charge. No job is beneath you, and no job is too big. Be a leader and do more — do whatever it takes. 

Built In is an equal employment opportunity employer and values diversity.  Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • InDesignDesign
    • ZeplinDesign
    • ConfluenceManagement
    • JIRAManagement

Location

Los Angeles, CA

An Insider's view of Built In

What’s the vibe like in the office?

Good vibes are a top priority around here. You'll hear music played from our playlist that the entire company co-builds, you'll see a movie streaming on TV and, if you catch us at lunch, you'll see the entire office sitting at our communal table. We work hard every day but we always make time to spend together.

Adam

VP, Growth

What does your typical day look like?

My days start with a quick team sync in the morning. There are usually some calls scheduled with others to collaborate on the CI/CD pipelines or another project. My time is split between management work and implementation work. It’s so encouraging when everybody is willing to pair to sort out a problem or get on a quick call to provide context.

Sam

Lead Site Reliability Engineer

How does the company support your career growth?

Success means more here. It not only is being noticed by my team but it positively impacts Built In’s overall results. Our team is made of strong individuals working together to build our revolutionary platform

Samantha

Enterprise Account Executive

How do you empower your team to be more creative?

The new business team has a big impact on strategy, so it’s important to cultivate creativity and innovation. In our “Idea Friday" meetings, we share new ways to sell — and “anything goes.” The ideas can be great or totally unrealistic, because it’s about sparking creativity. The best part is that some of these ideas have shaped our strategy.

Emma

VP, Sales

How do you collaborate with other teams in the company?

Working at Built In is a digital marketer's dream (It is for me anyway). Each day I leverage relationships across the organization to solve complex problems with creative solutions, support our diverse team of content creators, and collaborate with data & analytics to find insights that will make Built In's online presence even more engaging.

Daniel

Digital Marketing Manager

What are Built In Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
We pay a really nice chunk of the cost of premiums for medical, dental, vision and disability.
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

We operate as a flat organization where everyone is responsible to self-manage and take ownership of their work. We are humble, hardworking, honest and fun. And we regularly debate office pets, take turns DJing and find time to celebrate our wins as a company.

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