Product Marketing Specialist

Capital Group has grown rapidly in the past five years and is set for further expansion. Strategic marketing is seen as an important element of this growth and, within it, Product Marketing plays a key role in the articulation of the current and future investment services across a wide range of marketing materials.

This offers an exciting opportunity for an Associate to work within a highly collaborative environment, with significant potential to make an individual contribution to a growing business that is launching new strategies and articulating Capital Group’s distinctive investment process to new audiences while supporting existing investment strategies.

"I can succeed as a Product Marketing Specialist at Capital Group."

As a Product Marketing Specialist, you'll be responsible for defining, planning and creating product and thematic/investment materials to promote our investment offering across our target markets. The role is also responsible for delivering high-quality marketing materials and turnkey, fully integrated campaigns that align with investment themes and business priorities.

Collaborating with key stakeholders including the Investment Product and Research team, Investment Directors, Sales, Compliance and other colleagues within Marketing as appropriate with the objective of delivering effective and high-quality marketing content that helps achieve sales goals and business objectives.

Other duties include:

• Working across the business - Investment Product Specialists and Investment Directors, Marketing Managers and Sales - to create and review product messaging and materials to support the promotion of CG’s range of investment services.

• Creation and ownership of the messaging and content for a range of materials – e.g. marketing materials, sales books and promotional/defense literature, and other tactics to support various marketing initiatives.

• To ensure the investment strategy, product positioning, client feedback, investment insights and responses to sales objections are considered in the materials.

•  Working closely with team members to ensure that the latest product massaging and insights are consistent across our marketing channels

• Responsible for the delivery and prioritization of the marketing toolkit for specific strategies in response to business priorities.

"I am the right person Capital Group is looking for: "

• You'll have 5 years’ experience in investment product marketing.  

• You'll have deep understanding of investment management products and asset management.

• You'll ideally have experience in creating relevant content that supports the marketing and selling of investment products in Canada.

• You'll have experience of working with sales teams to support and drive engagement with prospects and clients - ideally across both institutional and financial intermediary channels.

• You will understand investment insights from the Investment Group and client insights from the Sales teams, with the motivation to turn them into compelling messaging and content to support product-specific initiatives.

• You'll have excellent written and oral communication skills, stakeholder management and an ability to build strong working relationships.

• You'll have high levels of energy and commitment and be able to meet tight deadlines and prioritize effectively.

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In addition to a highly competitive base salary, per plan guidelines, restrictions and vesting requirements, you also will be eligible for an individual annual performance bonus, plus Capital’s annual profitability bonus plus a retirement plan where Capital contributes 15% of your eligible earnings.

You can learn more about our compensation and benefits here.

* Temporary positions in Canada and the United States are excluded from the above mentioned compensation and benefit plans.

We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.