Product Marketing Manager

At Kooth, our mission is to create welcoming, accessible spaces for personalized digital mental health care that empowers young people to thrive. Grounded in an early-intervention model, we help youth aged 13–25 build resilience, access timely support, and lead fulfilling lives. We are more than a digital service — we are a movement for inclusive, evidence-informed mental health care.

Our culture is rooted in our values: Alongside You, Flexible, Compassionate, Committed, and Safe. These guide everything we do - how we show up for young people, how we collaborate as a team, and how we build solutions that meet communities where they are. With Kooth, you’ll be part of something bigger than yourself: meaningful work with measurable impact.

We bring this mission to life through Soluna, California’s first-in-the-nation digital behavioral health service for 13–25-year-olds. Soluna removes barriers to care by providing nearly immediate access to 1:1 coaching, Care Navigation, and self-guided tools helping young people find real support, build resilience, and discover hope when they need it most. Together with state and local partners, we’re transforming access to mental health support for youth. Learn more at solunaapp.com/impact.

We’re looking for a data-informed, impact-driven Product Marketing Manager to own and evolve positioning and lifecycle communications for Soluna. This role is responsible for shaping how young people discover, engage with, and continue to benefit from Soluna over time across both service users and our most important ecosystem partners (schools, universities, health systems/facilities, government programs, and local and regional community organizations).

As a Product Marketing Manager, you’ll lead lifecycle strategy across owned channels, including email, push, in-app, and web messaging, along with product positioning — ensuring communications are supportive, value-driven, inclusive, age-appropriate, and aligned with our safeguarding responsibilities. This is a highly cross-functional role primarily at the intersection between Product and Marketing teams – but you will also work closely with Clinical, Commercial, Regulatory, and Partnerships teams to ensure every message adds value from the audience perspective, builds trust, and supports positive outcomes.

• Define and manage the end-to-end lifecycle communications strategy for Soluna service users, from onboarding and activation through engagement and retention on owned digital channels.
• Translate clinical and product value into clear, compliant messaging that drives adoption by patients, providers, and buyers.
• Build and prioritize campaign roadmaps that support regional product launches, user demand and affinity, service utilization, and long-term impact.
• Work with Product and Creative Leads to produce and maintain a suite of featured product marketing assets, including demo videos, external-facing talk tracks, print collateral, and digital assets organized across regions and audiences.
• Ensure lifecycle programs support direct-to-user journeys, brand trust, and partner-led ecosystem initiatives.
• Ensure all communications meet safeguarding, regulatory, and data protection requirements, particularly for under-18 audiences in partnership with Safeguarding, Privacy and Legal, Product, and Marketing Operations teams.
• Work with Clinical, Service Delivery and Research Leads to translate complex mental health concepts into approachable, clear, and motivating communications across service user and ecosystem audience channels.
• Support thought leadership development, championing consistent narratives and proof points that build trust with young people and stakeholders while continuously refining journeys based on performance, feedback, and evolving user needs.
• Develop thoughtful segmentation strategies using behavioral, demographic, and engagement data.
• Own a structured testing and experimentation approach across messaging, timing, and channel mix.
• Use insights to improve engagement, reduce drop-off, and increase meaningful use of Soluna’s tools and support services.

• 5+ years of experience in product marketing, lifecycle marketing, or communications within digital products or services (healthcare technology, DTC SaaS, or education technology preferred).
• Skilled storyteller with the ability to adapt narratives for different audiences and formats.
• Proven track record managing multi-channel communications across owned channels (email, push, in-app, web) and lifecycle frameworks with 4+ years of experience with complementary MarkOps tools (e.g. Hubspot, Braze, Contentful, etc.).
• Experience with digital publishing, social platforms, email marketing, and webinar tools.
• Skills in multimedia content production and editing.
• Strong written and verbal communication skills, with experience creating sales and marketing materials (e.g. decks, one-pagers, website copy, enablement tools).
• Data-informed mindset with experience using research, insights, and performance metrics to guide positioning and GTM decisions.
• Familiarity with healthcare compliance and regulatory considerations (HIPAA, FDA, CE/MHRA, or similar).
• Comfortable operating in ambiguity in a fast-paced, scaling environment.

Compensation: The base salary for this role is $110,000 to $130,000 annually. We’re committed to transparency and value our candidates time, which is why we share salary ranges in all states—regardless of local requirements. Final compensation will be based on a variety of factors, including your education, experience, skills, and overall alignment with the role.

Kooth offers a competitive base salary, employee equity program, and comprehensive benefits including:

• Excellent Medical, Dental, and Vision Coverage
• Long-Term Incentive Plan (LTIP)
• 401(K) Retirement Plan with company match
• Generous Paid Time Off
• Remote-first flexibility and work-from-home support
• Paid parental leave 
• Learning & development opportunities 
• 8 Paid Holidays, plus two half-day holidays (Christmas Eve and New Year’s Eve)

Equal Employment Opportunity:

Kooth is committed to creating an inclusive workplace and provides equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. All employment decisions are based on merit, qualifications, and business needs.

Reasonable Accommodations:

Kooth is committed to providing reasonable accommodations for candidates with disabilities, sincerely held religious beliefs, or other protected reasons under applicable law. If you require accommodations during the application or interview process, please contact our HR team.

Ready to Join Us?

If you’re ready to make a meaningful impact and be part of a team that values purpose-driven work, apply today. Together, we’re shaping the future of digital mental health care.