Product Marketing Manager

Responsibilities

• Drive Strategic Go-to-Market Execution: Develop and execute comprehensive go-to-market plans for new features, ensuring alignment with overall product and company objectives.
• Strategic Marketing Alignment: Clearly define marketing needs and coordinate across the organization to execute against those needs.
• Optimize Feature Success Beyond Launch: Partner with design, product, and marketing teams to test, measure, and refine strategies for key audiences beyond the initial launch.
• Craft Cohesive Consumer Narratives: Identify larger stories and connect multiple feature launches for a clear, compelling market position.
• Develop Insight-Driven Creative Briefs: Craft clear and thoughtful strategic and channel briefs that lead to effective and best-in-class messaging and creative that is consistent across marketing and product surfaces.
• Be a Key Partner to the Product Team: Share actionable insights and learnings to shape future product development and marketing strategies.
• Cross-Functional Team Player: Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch for key audiences.

What We're Looking For:

• 4+ years of product marketing experience with a proven track record of successfully driving go-to-market launches.
• Project Management: Experience and success in partnering with cross-functional teams to bring products and features to market.
• Demonstrated ability to create detailed and actionable Product Marketing Briefs.
• Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
• A highly self-motivated action-oriented operator. No task is too small.
• Familiarity with both acquisition and engagement data; ability to take data and turn into insights to inform future plans.
• Experience supporting consumer technology, marketplace platforms or subscription based products strongly preferred.

$120,000 - $150,000 a year
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York City. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
As a member of our team, you'll enjoy:
401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get an annual Learning & Development stipend once you've been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you're eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
Fertility Support: You'll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates- Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
ERGs: We have eight Employee Resource Groups (ERGs)-Asian, Unapologetic, Disability, LGBTQIA+, R aices , Women/Nonbinary, Parents -that hold regular meetings, host events, and provide dedicated support to the organization & its community.
At Hinge, our core values are...
Authenticity: We share, never hide, our words, actions and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.