Product Marketing Manager

About Aptia

Founded to shape the future of pensions, health, and insurance solutions, Aptia is a leading professional services firm dedicated to simplifying complexity for businesses and individuals. We bring together cutting-edge technology and deep industry expertise to help organisations navigate an evolving landscape with clarity and confidence.​

With a presence in the US, UK, India, and Portugal, we support over six million people and more than 1,100 clients, delivering solutions that drive efficiency, enhance financial security, and provide peace of mind.​

Our strength lies in the combination of smart technology and expert teams, ensuring that managing pensions, health, and insurance is more effective. By focusing on innovation, accessibility, and client success, we help businesses take care of their people, so they can focus on what they do best.

And we are expanding. Aptia Group is not only fueled by our investors' backing but also by our commitment to foster the growth and success of our people. At Aptia, we're investing heavily in learning and development, paving unique career paths for our colleagues.

Specialist. Responsive. Thoughtful. Our values aren't just words; they are the backbone of our business. Our team embodies our values daily, to surpass client expectations, evolve constantly and nurture genuine relationships for the long-term. 

Job requirements

As a Product Marketing Manager you will play a key role in connecting Aptia’s product innovations with the market, clients, and commercial teams. This role is responsible for translating new product releases and enhancements into clear, actionable messaging and materials that support external marketing, sales enablement, and client communications. The Product Marketing Manager will lead go-to-market planning for multiple product releases each year, ensuring consistency across internal and external audiences.
This individual will serve as a central liaison between Product, Marketing, and Commercial teams to ensure new features and capabilities are effectively positioned, communicated, and adopted. The ideal candidate combines strong communication skills, strategic thinking, and a deep understanding of HR technology and benefits administration.
This position reports to the Director of Marketing.

What you'll be doing:

• Lead go-to-market planning for all product releases and enhancements, ensuring alignment across Product, Marketing, and Commercial teams.
• Develop product positioning and messaging that clearly articulates the value of Aptia’s solutions to target audiences, including clients, prospects, and brokers.
• Create and maintain sales enablement materials, including product overviews, one-pagers, competitive positioning guides, and presentation content.
• Conduct market and competitive research to inform product strategy and differentiation.
• Partner closely with internal teams to make complex product capabilities digestible and client-ready.
• Support communication to existing clients regarding new features and enhancements, ensuring teams are prepared to share updates effectively.
• Collaborate with the Marketing team to translate technical product updates into compelling content for campaigns, events, and external communications.

What we're looking for:

• 7+ years of experience in product marketing, product management, or a related marketing function within HR technology or benefits administration.
• Proven experience leading go-to-market activities for new product releases or enhancements.
• Strong ability to distill complex information into clear, client-ready messaging.
• Excellent written and verbal communication skills, with a keen eye for detail and consistency.
• Demonstrated success in cross-functional collaboration with Product, Sales, and Marketing teams.
• Strategic thinker who can balance high-level positioning with hands-on content development.
• Comfortable managing multiple priorities in a fast-paced, evolving environment.

How to apply

If you are interested in this role, then we’d love to hear from you. Please go ahead and click apply and submit your resume with appropriate contact information.

Aptia is committed to creating a diverse, inclusive and equitable work environment. At Aptia, fostering an equitable and inclusive environment for all our people to flourish is a priority. We are an equal opportunity employer and aim to attract and retain the best people without attention to age, background, disability, ethnic origin, family duties, political affiliation, race, religion, gender and sexual orientation.

If there are any reasonable adjustments we can make to the recruitment process to ensure it is accessible to you, we encourage you to reach out to us.