The Product Marketing Manager will drive go-to-market strategies, collaborate across teams, create messaging frameworks, and track marketing performance to meet user needs and business goals.
WHO WE ARE
SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.
Founded in 2015, SQUIRE is trusted by barbers in 4,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.
For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.
SUMMARY
SQUIRE is seeking an experienced, analytical, and process-oriented Product Marketing Manager to support go-to-market strategy and execution for our core platform serving barbershop owners and professionals.
This is a high-impact individual contributor role is focused on bringing new features and products to market with clarity and precision. You’ll work cross-functionally with Product, Sales, Marketing, and Customer Success to ensure our launches are insight-driven, operationally sound, and aligned with SQUIRE’s broader business priorities.
You’ll bring structure to how we launch, strengthen our understanding of the customer, and help ensure that what we build—and how we bring it to market—truly meets the evolving needs of our barber community.
WHAT YOU'LL DO
- Partner with Product Managers to refine go-to-market strategy and ensure alignment between product roadmap and SQUIRE’s business goals
- Lead planning and execution of product and feature launches, developing repeatable processes that drive alignment, clarity, and efficiency
- Craft compelling positioning and messaging based on deep understanding of user needs, product value, and market context
- Develop and maintain persona frameworks and customer segmentation to inform marketing, sales, and product development efforts
- Gather and synthesize customer insights, usage data, field feedback, and competitive intelligence—feeding those insights back into Product to help shape roadmap priorities
- Collaborate with Sales and Customer Success teams to create high-quality enablement materials, including training decks, product briefs, FAQs, and objection-handling tools
- Partner with Lifecycle and Growth Marketing to ensure consistent and effective product messaging across campaigns and customer touch points
- Track and report on product marketing performance, using data to inform iteration and improve adoption outcomes over time
WHAT YOU BRING
- 3–5 years of experience in Product Marketing or go-to-market roles at a B2B SaaS company.
- A structured, analytical approach to problem-solving—able to interpret data, distill insight, and make recommendations that drive action.
- Demonstrated ability to collaborate cross-functionally and contribute to roadmap and GTM strategy with clarity and strategic thinking.
- Experience defining and implementing process frameworks that bring greater efficiency, consistency, and decision-making clarity to launch execution.
- Strong written and verbal communication skills, with the ability to clearly articulate product value to both internal teams and external audiences.
- Deep curiosity about users and their needs, and a consistent focus on driving adoption and measurable outcomes.
- Ability to bring structure to ambiguity, create scalable systems, and connect dots across teams.
BONUS POINTS
- Experience in fintech, vertical SaaS, or service-based SMB software
- Familiarity with the barbershop, salon, or appointment-based business landscape
- Proficiency with tools like Productboard, Looker, Salesforce, HubSpot, or Customer.io
WHAT WE OFFER
- Base Salary (DOE: $130,000 - $140,000)
- New hire stock grant
- 100% employer paid medical, dental, and vision insurance for you and your dependents
- 401K plan with company contribution
- Generous PTO and Parental Leave policies
Interview Accommodations
SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to [email protected] and someone on our team will respond to your request.
EEO Provision
SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Pay Transparency Nondiscrimination Provision
SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
E-Verify Participation
SQUIRE participates in E-Verify. Learn more about E-verify here.
Top Skills
Customer.Io
Hubspot
Looker
Productboard
Salesforce
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