Product Marketing Manager

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• Developing the marketing team's quarterly plans and goals, driving execution including tracking budgets, performance, and overall ROl across the marketing function.

• Driving content strategy and development across website, blog, social media, video content, and more.

• Demand generation including managing Al's events calendar and strategy, including planning and execution for trade shows, conferences, and Scale-hosted events.

• PR and communications management

• Manage product launch process for new features and solutions

• Develop customer-facing marketing materials and sales enablement materials

• Create and execute demand generation and PR strategies

• Monitor competitive landscape and create battlecards for sales use

• Assist sales team as needed to develop and close opportunities

• Build and maintain strong relationships with customers and partners

• Track marketing performance on an ongoing basis, constantly looking for ways to improve the business

• Present results in weekly, monthly and quarterly business review meetings to internal stakeholders

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• 2+ years of experience of software product marketing experience

• Experience leading marketing efforts supporting both customer acquisition as well as tasker growth for a now major company.

• Excellent organization, planning, and business skills alongside strategic thinking ability; able to see the big picture and how it connects to the details.

• Experience defining B-to-B go-to-market strategy, and launching products to market 

• Positioning and messaging, presentation, and marketing communications skills a must

• Ability to define, drive, and measure demand generation and PR programs

• Collaborative and communicative, whether externally or internally, in writing or verbally, and across multi-disciplinary functions

• Ability to balance multiple points of view including customers, marketing, finance, engineering, support, and operations

• Critical thinking mindset and attitude. 

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