The Product Marketing Manager will lead marketing strategies for several products, focusing on integrated campaigns, collaboration with sales teams, and optimizing engagement metrics.
Who we are…
Modern Campus empowers 2,000+ higher education institutions to thrive when transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt, and administrative complexity.
The Modern Campus learner-to-earner lifecycle platform power solutions for web content management, conversational text messaging, catalog and curriculum management, career pathways, student engagement and development, and non-traditional student management. The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tool needed to streamline workflows and drive high efficiency.
Learn how Modern Campus is leading the modern learner-to-earner movement at moderncampus.com and follow us on LinkedIn.
What’s the role?
Modern Campus is looking for a Product Marketing Manager that will lead strategic marketing efforts for the Modern Campus CMS, Involve, and Message products. Your primary focus will be building integrated, thematic campaigns that align with strategic priorities and supporting pipeline generation with targeted outreach programs. This role is central to driving awareness, interest, and engagement across the prospective customer journey.
Campaign Strategy & Execution
What we believe…
At Modern Campus, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our positions. Modern Campus is proud to be an equal opportunity workplace and is committed to bring on hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status (for US candidates). If you require accommodations during any part of the interview process due to a disability, please let our recruiter know.
* Our salary ranges reflect the minimum and maximum target for new hires for the position within the US and Canada. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training.
Modern Campus empowers 2,000+ higher education institutions to thrive when transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt, and administrative complexity.
The Modern Campus learner-to-earner lifecycle platform power solutions for web content management, conversational text messaging, catalog and curriculum management, career pathways, student engagement and development, and non-traditional student management. The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tool needed to streamline workflows and drive high efficiency.
Learn how Modern Campus is leading the modern learner-to-earner movement at moderncampus.com and follow us on LinkedIn.
What’s the role?
Modern Campus is looking for a Product Marketing Manager that will lead strategic marketing efforts for the Modern Campus CMS, Involve, and Message products. Your primary focus will be building integrated, thematic campaigns that align with strategic priorities and supporting pipeline generation with targeted outreach programs. This role is central to driving awareness, interest, and engagement across the prospective customer journey.
Campaign Strategy & Execution
- Design and implement persona-driven marketing campaigns that highlight the value and differentiation of CMS, Involve, and Message.
- Craft messaging frameworks and campaign narratives that align with institutional challenges and Modern Campus’s value proposition.
- Track and optimize campaign performance to maximize pipeline contribution and engagement.
- Work closely with Marketing, Business Development, Sales, and Product to align campaign initiatives with SDR outreach efforts.
- Create SDR plays including email sequences and call scripts aligned to campaign themes.
- Monitor outbound performance data and refine outreach strategy based on feedback and results.
- 3–5 years of experience in B2B SaaS or EdTech product marketing.
- Strong background in campaign planning and execution with measurable results.
- Clear, compelling communicator with the ability to translate product value into actionable messaging.
- Demonstrated collaboration skills with marketing peers to ensure campaign cohesion and with product teams to maintain accurate, timely positioning.
- Proven success working with Business Development and Revenue teams to drive results.
- Passion for advancing education and supporting higher education institutions.
- Experience with student engagement tools, conversational messaging, or content management systems in higher ed preferred
- The base salary range* for this full-time position is between $80,000-$95,000
- Remote first workplace! – must be located in North America
- Rewards and recognition programs
- Learning and development opportunities
- You will make a difference every day for universities trying to grow and students trying to learn.
What we believe…
At Modern Campus, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our positions. Modern Campus is proud to be an equal opportunity workplace and is committed to bring on hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status (for US candidates). If you require accommodations during any part of the interview process due to a disability, please let our recruiter know.
* Our salary ranges reflect the minimum and maximum target for new hires for the position within the US and Canada. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training.
Top Skills
B2B Saas
Content Management Systems
Conversational Messaging
Edtech
Student Engagement Tools
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