Product Marketing Manager

Overview

Product Marketing at First Resonance delivers measurable results by developing product messaging that enables our marketing, sales, and customer success teams to cater to our targeted customers. The Product Marketing Manager leads the gathering of customer and partner insights, identifying market problems, and evaluating existing market solutions to drive product value, adoption, and satisfaction through powerful, relevant, and directed messaging.

As a Product Marketing Manager, you will collaborate across Marketing, Sales, Customer Success, Product Management, and Revenue Operations to build customer value and stories that align with customer needs and create customer demand to meet or exceed revenue goals. 

Responsibilities & Duties 

• Produce effective sales enablement materials, such as battle cards, sales flyers, and product overview decks, enabling sales to understand and communicate the value and capabilities of our products

• Partner with the product and revenue teams to drive go-to-market strategy to maximize client impact with pipeline, adoption, and revenue goals

• Partner closely with the product team to develop customer narratives, deliver compelling use cases, and showcase the realized business benefits

• Drive awareness of the key benefits, market differentiation, customer value, and positioning that differentiates and elevates First Resonance and creates prospect engagement of our products across market channels 

• Develop and refine our market segment vision, and strategy

• Drive with win/loss analysis, competitive intelligence, and research that informs product strategy and feature prioritization

• Spearhead market intelligence and in-depth industry and competitive analysis

• Create and refine buyer personas and develop persona-based compelling messaging

• Work closely with the marketing team to support innovative awareness, content, and demand generation programs

• Track, measure, and report against KPIs

Minimum Qualifications & Skills

• A Bachelors’s degree in marketing, business administration, or engineering,

• Strategic thinker with at least 3 - 5 years of work experience in product marketing or product management roles.

• Strong analytical and quantitative skills; ability to use data and metrics to evaluate, report and deliver on defined outcomes

• Demonstrated success driving value messaging into the marketplace through storytelling that ties to the brand and product vision

• Experience creating demand for products through effective audience targeting, messaging, and sales tools, along with the support of marketing campaign development

• Excellent written/oral communications and analytical skills

Desired Qualifications:

• Strong project management skills, cross-functional team leadership, organizational communication, and comfort working with clients

• Demonstrated ability to translate technical products into customer and partner benefits

• Manufacturing and ERP domain knowledge

• Experience positioning SaaS products and services

Benefits & Perks

• Health Insurance; medical, vision, dental, & life insurance.

• Paid Parental Leave.

• Employee Stock Option Plan.

• Team outings, group lunches, open office, happy hours.

• Paid holidays, sick days.

• Flexible Friday and PTO.

• 401K.

First Resonance is an equal opportunity employer dedicated to building an inclusive and diverse workforce. 

First Resonance participates in E-Verify. As part of our onboarding process, a new hire's Form I-9 information will be shared with the federal government to confirm they are authorized to work in the U.S.

Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. 

First Resonance accelerates the speed and reliability of hardware development for companies manufacturing the next generation of hardware products. This includes space exploration, electric airplanes, autonomous vehicles, nuclear reactors, robotics, and more. We are a group of software, hardware, and manufacturing engineers that are bringing the best of modern UX and data science to an industry that has been overly rigid in its innovation. We are removing the barriers preventing radical advancement by providing tools to manufacturing engineers and operators to move information more freely, collaborate with their teams more easily, and use the power of data to predict problems and provide insights that result in better hardware quality and delivery.