RealDefense Logo

RealDefense

Product Marketing Manager

Job Posted 14 Days Ago Reposted 14 Days Ago
In-Office
Pasadena, CA
Senior level
In-Office
Pasadena, CA
Senior level
The Product Marketing Manager will develop marketing plans, collaborate with product development, lead the marketing team, and create training materials to increase product sales.
The summary above was generated by AI
Company Description

iolo / RealDefense develops patented technology and award-winning software that repairs, optimizes, and protects computers, to maximize system speed and performance while keeping them safe. With a global presence in 33 countries and products in 11 languages, tens of millions of people have used iolo’s products for their PC optimization, security, and data recovery needs for over two decades. The company’s product line, distinguished by its flagship performance optimization suite System Mechanic®, is sold throughout the world at over 20,000 retail storefronts. 

With offices in Pasadena & Santa Monica, California, and a part of RealDefense LLC, iolo is widely recognized by both consumers and industry experts as a worldwide leader in the system utility software market. For more information, please visit www.iolo.com or www.realdefen.se

Job Description

iolo / RealDefense is seeking a Product Marketing Manager to take over our software marketing and grow revenue in accordance with corporate goals. The Product Marketing Manager will be responsible for providing our marketing and sales partners with the information they require to advance product sales, and be the champion for new product innovations. The successful candidate will also be charged with developing engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue.

RealDefense products, such as iolo's System Mechanic, have been around for 20+ years and are thriving in the new work at home culture. We are a consumer security company focused on providing solutions to the fast-growing work at home economy.  Come join our team and develop products that help everyday consumers.

Responsibilities:

  • Develop comprehensive marketing plans for online, call center and channel partners
  • Work closely with product development team to determine the most profitable course for each existing and new product
  • Lead the marketing team to generate strong momentum ahead of new product launches
  • Create training materials and training programs for each partner
  • Focus on implementing programs that consistently grow and retain the RealDefense Customer Base

Qualifications

Required Skills:

  • 5+ years' consumer software product marketing experience
  • Proven history of creating effective marketing programs
  • Excellent time management and project prioritization skills
  • Large-scale event management experience a plus

Education:

  • Bachelor's Degree in Marketing or related field (Master's degree preferred)

Additional Information

Perks:

  • Great Base Salary
  • Medical, Dental, Vision, Life insurance, FSA, HSA
  • Unlimited PTO
  • 401(k) plan with employer matching

Top Skills

Consumer Software
Marketing Programs
HQ

RealDefense Pasadena, California, USA Office

150 S Los Robles Ave., Suite 400, Pasadena, California , United States, 91101

Similar Jobs

Yesterday
Hybrid
2 Locations
170K-200K
Mid level
170K-200K
Mid level
Artificial Intelligence • Productivity • Software
The Enterprise Product Marketing Manager will develop buyer persona strategies, drive demand generation programs, create solution narratives, and manage enterprise content to aid sales in closing deals.
6 Days Ago
In-Office or Remote
San Francisco, CA, USA
144K-231K Annually
Senior level
144K-231K Annually
Senior level
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
The Principal Product Marketing Manager will develop go-to-market strategies for Teamwork Collection, focusing on user onboarding and engagement across Atlassian apps.
Top Skills: ConfluenceContent DevelopmentJIRALoomMarketing CampaignsRovoSeo
7 Days Ago
Hybrid
6 Locations
123K-170K
Senior level
123K-170K
Senior level
Fintech • HR Tech
As a Product Marketing Manager at Gusto, you will drive strategic growth for core platform products, executing data-driven campaigns, collaborating cross-functionally, and developing insights to enhance the buyer journey.
Top Skills: Ai ToolsMarketing StrategiesMobile Apps

What you need to know about the Los Angeles Tech Scene

Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.

Key Facts About Los Angeles Tech

  • Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
  • Key Industries: Artificial intelligence, adtech, media, software, game development
  • Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
  • Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account