The Product Marketing Manager will develop go-to-market strategies, enhance product adoption, and drive growth for Spotify's advertising formats, collaborating cross-functionally.
We’re seeking a Product Marketing Manager (PMM), based in the United States, to join our Monetization Product Marketing team. In this role you’ll work alongside a group of PMMs focused on advertiser experience, supporting the unification and evolution of Spotify’s ad formats. This role will serve as the voice of the customer by developing go-to-market strategies that improve product adoption and revenue growth while driving real business outcomes for our advertising partners. This is a highly cross-functional role and offers the opportunity to make a significant impact on our rapidly growing ad business, spanning the world of audio and video from music to podcasts and beyond. The Monetization Product Marketing team sits within the Global Product and Commercial growth team and partners closely with leaders across product management, engineering, design, business development, business marketing, learning & development, business operations and PR/communications teams.
What You'll Do
- Collect and distill ad format requirements & feedback to serve as the voice of the customer for our advertising product team
- Develop structured competitive analyses to identify new format opportunities for the Spotify platform
- Establish and complete cross-functional go-to-market launches for new & existing advertising formats
- Produce product adoption reports that identify adoption blockers and proposed growth plans across existing formats
- Serve as the subject matter expert on our ad formats across music and podcasts both internally and externally
- Commercialize the ad formats roadmap, acting as a key stakeholder for our sales, operations, and partnerships teams
Who You Are
- You have 5+ years of strategic product marketing experience and an understanding of GTM plans; relevant experience spanning ad formats and self serve ad interfaces is also of considerable importance
- You have a BA or BS degree; MBA or quantitative graduate degree a plus but not required
- You have experience with advertising customers and are proficient using data/insights to inform product/GTM strategies
- You are process oriented and have the ability to manage timelines and deliverables across key stakeholders
- You are empathetic to customer needs and can collate feedback to make strategic business recommendations
- You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
- You have a deep understanding of the digital advertising industry, particularly with a passion for audio and video
- You can explain the value of highly technical concepts in human, relatable and compelling language
Where You'll Be
- We offer you the flexibility to work where you work best! For this role, you can be within the North America region as long as we have a work location.
- This team operates within the EST time zone for collaboration.
The United States base range for this position is $91,533 to $130,761 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
Top Skills
Advertising Formats
Competitive Analysis
Data Analysis
Digital Advertising
Go-To-Market Strategies
Product Marketing
Spotify Los Angeles, California, USA Office
One California Plaza, 300 S Grand Ave, Los Angeles, CA, United States, 9007
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