Product Marketing Manager, Mobile

Description
Come join a winning team! Here at Imprivata, you'll see a dedicated group of professionals who care about improving healthcare. Our team thrives on collaboration and sharing ideas, whether in a cross-functional meeting or at one of our virtual team-building events.
While we're diverse in our backgrounds and skills, we have much in common. A passion for our mission. A strong sense of integrity. A belief that we're making a positive impact and a commitment to having fun.
We are seeking a Product Marketing Manager, Mobile to join our team for this hybrid opportunity out of our Waltham, MA office.
Job Summary
The Product Marketing Manager (PMM) will drive the development and execution of our go to market (GTM) strategy for Imprivata's Mobile Access solutions. This solution enables frontline workers to efficiently and securely check in and out of shared mobile devices. The PMM will be responsible for maximizing growth of this product line in partnership with key sales, marketing, customer success and product management counterparts. The primary responsibilities of this role include developing and executing GTM strategy for the Imprivata mobile portfolio.
Duties and Responsibilities

• Guide the prioritization and execution of key activities to drive new bookings, customer adoption, customer expansion, and product retention.
• Develop and own messaging, positioning, and sales/partner/marketing enablement materials for Imprivata's mobile products including Mobile Access Management and Mobile Device Access.
• Conduct comparative research to comprehend how competitors address customer challenges and refine differentiated messaging and content accordingly.
• Own the execution of product launches including developing training, content, and communications to create awareness and drive pipeline amongst customers and prospects
• Create and execute content plans to drive awareness and generate demand for Imprivata's products and services.
• Partner with internal subject matter experts and international GTM teams to adjust messaging and content.
• Develop compelling training materials-including live trainings, objection handling resources, cheat sheets, and certification courses.
• Act as the "voice of the customer" by conducting customer interviews and incorporating customer insights and feedback into messaging and collateral.
• Identify and develop responses to competitor news, regulatory changes, or other market activities relevant to customer access management challenges.
• Serve as the go-to resource for sales, marketing, and other customer-facing teams, providing expertise on how Imprivata address customer challenges.
• Develop, monitor, and report key performance indicators (KPIs) - aligned to broader strategic marketing priorities - to measure product marketing efficacy.
• Perform other duties as assigned and required.

Qualifications

• Bachelor's degree in business, marketing, information technology, computer science, or engineering required.
• 5+ years of experience in Product Marketing, Product Management or a related function for technology-driven solutions.
• Experience marketing identity and access management and marketing to healthcare delivery organizations is preferred.
• Experience with mobile device management is a plus.
• Team player possessing excellent communication and presentation skills.
• Ability to define problems, collect data, establish facts and draw valid conclusions from verbal and written information.
• Proficiency in Salesforce (or similar CRM), Highspot (or similar content management system), and MSFT Teams (or similar engagement tools) highly desired.
• Ability to manage numerous simultaneous projects in a dynamic and fast-paced environment.

This position offers a total compensation range of $125,000.00 to $155,000.00 (inclusive of base salary and variable compensation, such as bonuses and incentives). In addition, more information about Imprivata's benefit offerings can be found here. This range represents the high and low end of Imprivata's compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors, such as a candidate's location, skills, experience, and qualifications.
At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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