The Product Marketing Manager will develop marketing strategies, execute campaigns, and manage product positioning for immunoassay instruments, while collaborating with various teams to drive growth.
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
Pay Range:
$83,400.00 - $137,100.00Position Summary:
We are seeking a results-driven Product Marketing Manager for the instrument focused portfolio at Bio-Techne. The role will report into the Sr. Manager, Immunoassays Product Marketing and will be responsible to expand market penetration of key instruments and related consumables for our ImmunoAssay portfolios. Responsibilities will include development and execution of high-growth go-to-market campaigns, demand generation programs and building awareness of key immunoassay product lines including Simple Plex, Multiplex platforms and related consumables.
The ideal candidate will possess a strong understanding of the life science research market along with exceptional skills in market development.
Key Responsibilities:
- Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives.
- Craft compelling value propositions, competitive positioning, and messaging frameworks.
- Design, build and execute high-impact go-to-market (GTM) campaigns/programs to drive revenue growth in key customer segments like immuno-oncology, cell and gene therapy, neuroscience and drug development.
- Lead the development and execution of strategic multi-channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers.
- You will be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, and critical market success factors.
- Lead product launches, campaign development, and demand generation initiatives in collaboration with regional marketing and commercial teams.
- Work closely with digital marketing, brand and marcom teams to ensure seamless execution of marketing programs.
- Partner with R&D and product management to guide new product development and lifecycle management.
- Collaborate with product management and scientific applications teams to develop and promote high-value content including testimonials, seminars, webinars, posters, and sales tools for new and existing products.
- Develop and deliver product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer facing materials.
- Develop relevant content across the marketing funnel; deploy via multiple channels that align with customer journeys.
- Maintain campaign/program KPI and metrics dashboards, perform pipeline analysis and analyze demand generation trends regularly reporting on the effectiveness of marketing activities. Adjust tactics as needed to maximize performance.
- Manage marketing budgets and optimize the promotional mix on campaigns/programs to achieve a high return on investment.
Education and Experience:
- Bachelor’s degree in Biology, Biochemistry or related discipline, advanced degree or MBA preferred.
- 5 years of experience in the life sciences industry with at least 3 years in a product marketing function.
Knowledge, Skills and Abilities:
- Able to develop and communicate the unique value and promise that Bio-Techne products offer to life science research customers.
- Able to understand, integrate and synthesize insights across customers, competitors, business areas and markets to inform customer-centric campaigns for our instrument portfolio.
- Able to develop and execute multi-channel customer-centric marketing programs to achieve business objectives.
- Experience in developing successful lead generation initiatives using multi-channel strategies to drive funnel fulfillment.
- Able to work effectively in a fast growing, highly collaborative environment.
- Demonstrated ability to get things done, build consensus, resolve conflict, and solve tough business problems, working in concert with others.
- Excellent communication, presentation, interpersonal and relationship building skills at all organizational levels.
Why Join Bio-Techne:
- We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
- We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
- We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
- We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
- We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
- We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
Bio-Techne is an E-Verify Employer in the United States.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.
Top Skills
Go-To-Market Campaigns
Life Sciences
Market Development
Multi-Channel Marketing
Product Marketing
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