Product Marketing Manager, Food & Beverage Vertical

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
Since 2009, Square has redefined commerce-from enabling simple card payments to building integrated solutions that help sellers run and grow their businesses. With tools spanning POS, online ordering, payroll, marketing, loyalty, and embedded financial services, we support businesses of all sizes across every stage of their journey. Square for Restaurants is one of our fastest-growing verticals, serving everyone from ambitious QSRs to established multi-location operators. As the food & beverage industry evolves, Square is building the next generation of restaurant tools to meet modern challenges.
We are looking for a Product Marketing Manager to join the Food & Beverage team. In this role, you will lead go-to-market efforts for new and existing products within our restaurant ecosystem-including POS, KDS, Kiosk, integrations, and platform tools. You will partner closely with product, sales, creative, and channel teams to shape strategy and drive adoption across multiple segments.
This role reports to the Head of Product Marketing, F&B and plays a pivotal part in shaping the future of how we bring restaurant solutions to market.
You Will

• Lead GTM Strategy & Execution: Own positioning, messaging, segmentation, and launch plans for F&B products and features
• Understand the Market: Conduct quantitative and qualitative research to develop deep empathy for our F&B customers and identify opportunities for differentiation.
• Drive Product Adoption: Develop full-funnel GTM strategies using paid, owned, and earned channels in collaboration with channel marketing and growth teams.
• Influence the Roadmap: Serve as the voice of the customer in product development by identifying unmet needs and surfacing opportunities for improvement and innovation.
• Develop Cross-functional Alignment: Work closely with Product, Sales, Central Marketing, Data Science, Creative, and Communications teams to coordinate GTM activities and ensure consistent messaging.
• Enable Go-to-Market Teams: Produce market and competitive insights to support Sales and Account Management teams, in partnership with Sales Enablement.
• Track Performance: Define success metrics, monitor performance, and use insights to optimize messaging, campaigns, and channel mix.

You Have

• 5+ years in product marketing, go-to-market strategy, or similar roles (preferably in B2B SaaS or fintech)
• Proven success bringing products to market and driving adoption in a fast-paced, cross-functional environment
• Strong customer empathy and ability to synthesize complex product value into clear, differentiated messaging
• Excellent written and verbal communication skills
• Strong analytical skills, with experience working with tools like Looker or similar
• Passion for the restaurant industry and a deep understanding of F&B seller needs
• Bachelor's degree or equivalent practical experience

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$142,000 - $213,000 USD
Zone B:
$132,100 - $198,100 USD
Zone C:
$124,900 - $187,300 USD
Zone D:
$113,600 - $170,400 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.