Own CloudLabs positioning, messaging, and GTM strategy across buyer segments. Create sales enablement assets, run competitive intelligence, lead launches for new capabilities, and capture voice-of-customer outputs while aligning product, sales, and demand generation.
This is a remote position.
Time: General shift, with some overlap for global launches
Currently remote but may transition to onsite in Future - Bangalore-based candidates preferred
Spektra Systems is looking for a Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for CloudLabs. CloudLabs serves a diverse set of buyers — training providers, ISVs, system integrators, enterprises, and educational institutions — and this role ensures each segment hears a sharp, differentiated value story and that our sales team is fully armed to deliver it.
Primary responsibilities:
- Own CloudLabs positioning and messaging globally and by buyer segment and persona.
- Build and maintain the sales enablement library: pitch decks, one-pagers, battlecards, demo narratives, and ROI and cost-optimisation stories.
- Own competitive intelligence across lab delivery, training, and technical enablement platforms.
- Lead go-to-market planning and execution for new CloudLabs capabilities — including skill validation, GPU and VM Labs, and AI-ready lab environments.
- Own voice-of-customer outputs: case studies, testimonials, and customer proof points.
- Work closely with Demand Generation, Sales, and Product to align market insight with pipeline and product direction.
Requirements
What you bring:
- 5+ years in B2B product marketing, ideally for technical, developer, or cloud products.
- A clear ability to translate technical capability into buyer value by persona.
- Strong writing and enablement asset creation.
- Experience driving cross-functional GTM programmes.
Nice to have:
- Familiarity with Microsoft Azure, Azure Marketplace, hands-on lab platforms, or LMS ecosystems.
Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth. Responsibilities and expected skills are subject to level and years of experience.
Similar Jobs
.png)
Logistics • Marketing Tech • Software
Serve as the technical counterpart to Account Management to onboard, implement, and support customers on Lob's SaaS direct-mail platform. Lead technical implementations, document requirements, manage timelines, and ensure adoption and retention while partnering with account teams and customers.
Top Skills:
APIsCdpCRMMarketing Automation ToolsThird-Party Integrations
Artificial Intelligence • HR Tech • Information Technology • Software • Business Intelligence
Sell Qualtrics Experience Management solutions to Aerospace & Defense and government contractor customers in the Federal space. Develop territory and account plans, prospect, demo, negotiate, and close complex enterprise deals. Drive new logo acquisition and account expansion, meet quarterly/annual targets, collaborate with partners and ecosystem resources, and conduct occasional client-facing travel. Based in the DMV area.
Top Skills:
Linkedin Sales NavigatorMeddiccQualtricsSalesforce
Artificial Intelligence • Big Data • Healthtech • Machine Learning • Software • Database • Analytics
Sell InterSystems HealthShare and related health IT solutions to health systems and IDNs. Develop executive-level relationships, build pipeline, drive new business revenue, protect and grow accounts, provide customer feedback to product teams, and coordinate internal resources to meet sales objectives.
Top Skills:
Healthcare Information TechnologyHieInteroperabilityIntersystems HealthsharePopulation Health Management
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
