Product Marketing Lead

At Tribe, we’re on a mission to help enterprises realize the value of AI for their business. Every large enterprise wants to use AI to transform how they operate — but many don’t have the capabilities to do it. That gap is our opportunity.

We’re an AI-native services company that helps enterprises build and deploy best-in-class AI products that deliver real business impact. We partner closely with OpenAI, Anthropic and Google, giving us rare visibility into the most advanced models, roadmaps, and GTM strategies in the world.

We’re hiring a Product Marketing Lead to make Tribe’s differentiation clear — and help it compound. This position reports directly to the GTM Marketing Lead.

You’ll own product marketing and build the foundation for partner marketing and enablement. You’ll turn our capabilities into clear offerings, our work into credible proof, and our partnerships into repeatable paths to market.

This is a zero-to-one role. You won’t inherit a mature product marketing function or partner playbook. You’ll work across product, partnerships, delivery, sales, and leadership to build both.

This isn’t a demand-generation or SEM role. It’s for a product marketer who wants to solve new problems, get close to what we build, and create the systems that help Tribe bring it to market.

• Develop the positioning and messaging for Tribe’s services, practices, internal tools, and emerging products.

• Turn internal capabilities and institutional knowledge into named, externally legible differentiators.

• Translate technical work into clear value for enterprise executives, technical leaders, and partner teams.

• Work with product and delivery leaders to identify what should become a repeatable offering.

• Lead launches from early positioning through customer-facing materials and internal readiness.

• Build the partner marketing foundation for our relationships with Anthropic, Google, OpenAI, and other frontier technology companies.

• Build trusted relationships across partner product, marketing, sales, and field teams, aligning priorities and keeping joint initiatives moving.

• Create the case studies, solution briefs, playbooks, and proof points partner teams need to recognize the right opportunities for Tribe.

• Equip partner sales and field teams to understand when Tribe is the right fit—and how to tell our story.

• Develop repeatable launch, campaign, and co-marketing motions with strategic partners.

• Measure what works and help determine how the program scales.

• Build a durable library of customer stories, use cases, and deployment evidence.

• Work with Tribe’s senior builders to turn their experience into useful, credible content.

• Create systems that make publishing easier without sanding off the author’s point of view.

• Bring customer and market insight back into product and commercial decisions.

• You have 10+ years of product marketing experience in enterprise technology, AI, cloud, developer tools, or another technical category.

• You use Claude and ChatGPT as part of your daily work, operate fluently in Google Workspace and Notion, collaborate comfortably in Figma, and learn new CRM, analytics, and content systems quickly.

• You build trust and create stakeholder alignment without relying on formal authority — across Tribe’s product, delivery, sales, partnerships, and leadership teams, and with partner stakeholders at Anthropic, OpenAI, Google, and beyond.

• You’ve built positioning, launches, and enablement from scratch—not just maintained an established program.

• You can move between product details, executive priorities, and a sharp market narrative.

• You know how to make complex work clear without making it generic.

• You’re a strong writer and an equally strong editor.

• You use customer language, market evidence, and business outcomes to make decisions.

• You bring structure to ambiguity without creating unnecessary process.

• You’re comfortable doing the work yourself before turning it into a repeatable system.

• You have low ego and a high bar.

We care more about evidence that you can build than whether you’ve held this exact title before.

• Experience marketing enterprise AI, data, infrastructure, or services-led offerings.

• Experience working with cloud providers, AI labs, or other partner ecosystems.

• Experience enabling partner sales teams or supporting co-sell motions.

• Experience productizing internal tools, intellectual property, or services.

• Build the function. Define how product and partner marketing work at Tribe.

• Work at the frontier. Get close to the teams and technology companies defining enterprise AI.

• Make real work visible. Turn years of tooling and production experience into an advantage the market understands.

• Own it end to end. Move from positioning to launch to field adoption without layers of handoffs.

• Shape what comes next. Influence not just how Tribe goes to market, but what we choose to build.

• Work AI-natively. AI isn’t a feature added to our existing workflows — it’s how the company operates. You’ll learn the craft by doing the work, then build systems that scale it.

Come build with us!