Lead product marketing for Cloudinary's Digital Asset Management product line, develop differentiation strategies, create value-based content, and represent the company at industry events.
Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web.
Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you.
Cloudinary is looking for a Digital Asset Management Product Marketing Director to join our team. This individual will lead our AI- and API-first DAM Product Marketing efforts and is expected to bring innovative ideas and creative strategies to accelerate Cloudinary’s growth in the industry. You, as the expert, will collaborate with cross functional teams to drive our products and company to the next level. Come join us here at Cloudinary.
Responsibilities:
- Lead product marketing for Cloudinary’s Digital Asset Management product line, including its Workflow Automation product, MediaFlows
- Position Cloudinary as a clearly differentiated DAM vendor to customers, prospects, analysts
- Bring deep industry insights and subject expertise in the DAM space to the product and marketing teams
- Drive positioning strategy based on differentiated value and right to win
- Craft compelling positioning-first messaging and stories for key use cases, industries, personas and market segments
- Work with the corporate marketing, demand gen, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for DAM with prospects and current customers
- Create value-based content and sales enablement in the form of presentations, web content, blogs, videos, and training materials
- Launch new innovations to market
- Advise product roadmap in close partnership with product management and product strategy teams
- Represent Cloudinary at thought leadership, demand generation and company events as a DAM SME
- Analyze the market and key competitors to articulate differentiators
- Work with the PR and AR teams to brief media and analysts
- Drive win/loss program for DAM to understand why we win or lose
About you:
- EAST COAST ONLY
- 12+ years of product marketing experience (can include product management experience)
- 5+ years experience in the DAM or AI space preferred (or related)
- Must have experience with SaaS
- Experience with multiple business buyer personas, including technical buyers
- A great presenter and speaker internally and at external events
- Proven creativity and messaging skills
- Highly analytical, data driven approach
- Comfortable with both high-level strategy and hands-on work
#LI-BP1
We have you in mind. As an employee, you will experience many benefits, including:
Awesome technology
Top-talent peers
100% sponsored medical, dental, and vision plans for employees & family
HSA company contribution
Matching 401k program
Robust vacation & wellness policy
Annual development stipend
Catered lunches or a food stipend
Cloudinary is proud to be an equal-opportunity employer dedicated to pursuing a diverse workforce.
Top Skills
AI
Digital Asset Management
SaaS
Similar Jobs
Digital Media • Fintech • Information Technology • Mobile • Payments • Software • Financial Services
The Senior Solutions Consultant will demonstrate digital banking solutions to clients, establish relationships throughout the sales cycle, and collaborate with sales teams.
Top Skills:
Digital Banking SolutionsMobile DevicesProjection/Mirroring SoftwareTabletsTechnical ArchitectureWireless Connectors
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
The role involves providing exceptional customer service for Group Variable Universal Life insurance policies, responding to inquiries, and educating customers on policy features.
Top Skills:
Computer Systems
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
The Director - API Product Management leads API integrations within HR tech, overseeing product strategy, team management, and stakeholder collaboration to enhance customer experiences.
Top Skills:
AgileAPIsHcmWorkday Pro
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
