Lead enterprise-level go-to-market strategy for cross-segment corporate initiatives, translating complex regulatory and market dynamics into positioning, messaging, and activation frameworks. Partner with executives and product, marketing, sales, and strategy teams to align priorities, enable execution, define success metrics, and refine approaches using AI-augmented workflows.
At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
**Travel to Office expectations**
For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.
For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.
Position Summary:
Reporting to the Senior Director of Product Marketing, the Product Marketing Director – Corporate Initiatives is an innovative, enterprise-minded strategic leader responsible for shaping and advancing the company’s go-to-market point of view across cross-segment and high-impact initiatives.
Unlike portfolio-aligned product marketing roles, this leader operates horizontally across the organization to identify evolving market dynamics, regulatory shifts, emerging business opportunities, and enterprise-wide strategic priorities. This role translates complex, multi-audience initiatives into clear problem statements, strategic narratives, and executable go-to-market frameworks.
Examples of initiatives may include regulatory changes (e.g., TEFCA), emerging business units (e.g., Life Sciences), cross-segment solutions, integrated data strategies, and other company-wide priorities that require alignment across multiple markets and buyer audiences.
This role is the connective tissue between corporate strategy, product direction, and market execution. The successful candidate will define the strategic point of view, determine how initiatives plug into the broader business, and partner with extended teams to develop a plan to operationalize execution, without direct authority over those teams.
This position requires strong influence, diplomacy, and enterprise thinking. The ideal candidate understands how to mobilize the organization while being thoughtful about resource constraints and clear about responsibilities and capacity throughout the business.
Key Responsibilities:
- Enterprise Strategic Leadership
- Identify and synthesize changing market dynamics, regulatory developments, competitive shifts, and buyer trends that impact multiple segments or business units
- Partner with executive, business, and product leaders to clarify enterprise-level problem statements and define strategic market opportunities
- Develop enterprise-level positioning frameworks and narratives that unify cross-segment corporate initiatives
- Go-to-Market Framework Ownership
- Define the go-to-market strategy and activation framework for complex, cross-portfolio initiatives
- Establish clear guidance on segmentation, targeting, messaging architecture, and launch approach
- Partner with audience-specific product marketing teams to enable execution while ensuring alignment to the strategic vision
- Determine which components belong within marketing, product, sales, corporate strategy, or other teams to protect resources while ensuring impact
- Apply an AI-augmented workflow mindset to scale impact using advanced tools to synthesize complex inputs, pressure-test positioning, explore market scenarios, and accelerate high-quality outputs, while retaining accountability for strategic direction, accuracy, and enterprise standards
- Emerging Business & Cross-Segment Initiatives
- Develop foundational market strategy and go-to-market plans for emerging business units (e.g., Life Sciences)
- Shape regulatory response strategies (e.g., TEFCA) into market-facing positioning and commercial opportunities
- Support integrated data and cross-continuum strategies by aligning value propositions across buyer audiences
- Executive & Stakeholder Partnership
- Serve as a trusted strategic advisor to business and product leadership
- Build alignment across Marketing, Sales, Product Management, Customer Success, Corporate Strategy, and other stakeholders
- Influence without authority, driving clarity and focus across diverse teams
- Messaging & Positioning Development
- Translate complex initiatives into clear, differentiated value propositions
- Develop enterprise-level messaging frameworks that can be adapted by segment teams
- Ensure consistency in strategic storytelling across markets
- Performance & Refinement
- Define success metrics for strategic initiatives
- Monitor performance and market feedback to refine positioning and approach
- Provide executive-ready insights and recommendations
Required Skills & Experience:
- Bachelor’s degree; Advanced degree or equivalent experience preferred
- 10+ years of Product Marketing experience in B2B SaaS solutions
- Strong preference for healthcare technology experience, including Provider, Health System, Population Health, Data, and/or regulatory environments
- Demonstrated experience leading complex, cross-functional strategic initiatives
- Proven ability to define enterprise-level positioning and influence across business lines
- Experience launching cross-portfolio or cross-segment initiatives
- Strong understanding of regulatory and market dynamics in healthcare (e.g., interoperability, data strategy, compliance environments)
- Demonstrated ability to leverage AI and automation tools to enhance strategic analysis, accelerate content development, and improve decision quality while exercising strong judgment and governance awareness
#LI-TW1
#LI-Remote
PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.
When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]
PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Top Skills
Ai,Automation Tools,B2B Saas,Interoperability,Data Strategy
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