There’s nothing like a great night’s sleep—the cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.
But here’s the thing: while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it’s stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.
That’s where we come in. At Hatch, we’re on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We’ve designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide.
The Role: How You’ll Make an Impact
Our Product Management team is growing, and we’re looking for a Product Manager, Growth to join us in helping people get their best sleep yet. Reporting to the VP of Product Experience, Adult, and working closely with the VP of Product Experience, Kid, you’ll lead growth optimizations that drive in-app Hatch+ acquisition and engagement, helping us scale our premium membership experience.
This is a high-impact role within a growing, people-centered startup that’s redefining sleep wellness. You’ll collaborate cross-functionally with designers, engineers, product marketers, our content team, and fellow PMs to fuel growth and increase revenue.
This role is remote-friendly but must be based in the U.S. or Canada. Hatch is based in California, so we ask that you’re available during PST/PDT hours.
What You’ll Do
📆 Within 3 months:
- Develop a deep understanding of Hatch’s strategy, products, and current subscription offerings.
- Gain fluency in the user journey, funnel analytics, and key subscription metrics.
- Build strong relationships across engineering, product, design, marketing, web, and customer support teams.
- Partner with PMs, user research, and design to deeply understand our customers through ongoing user feedback sessions.
🚀 Within 6 months:
- Own the performance of Hatch+, proactively tracking key metrics and identifying opportunities for growth.
- Partner with web & marketing teams to refine the end-to-end journey for acquiring and converting users.
- Define success metrics, run experiments (A/B testing, pricing tests, messaging improvements), and analyze results to inform strategy.
- Collaborate with other PMs to identify new value propositions for Hatch+ members.
✨ After 1 year:
- Partner with the VP of Product to drive the roadmap for in-app membership growth.
- Develop a strong perspective on Hatch’s growth engine and how to think strategically about where product investments should be placed.
- Propose meaningful new opportunities for future growth strategies.
What You’ll Bring
- 2+ years of consumer growth product management experience with subscription-based mobile products.
- Comfort in navigating ambiguity and thriving in a dynamic startup environment.
- Proven track record of shipping features that drive business metrics.
- Strong experimentation skills, including generating hypotheses, A/B testing, and analyzing results
- Strong customer empathy.
- Exceptional collaboration and communication skills.
Projects You Will Work On:
- Optimizing paywalls in app
- Optimizing how and when we talk about Hatch+ during app NUX
- Post-reg points of upsell & upsell flows
- How we demarcate Hatch+ features within the app
- Working with lifecycle & web team on how and when we talk about Hatch+ during email journey
- Work with web team to make sure the flow coming in with a web subscription works well
- App experience for those who haven’t received device yet OR haven’t purchased yet
💛 We’re a certified Great Place to Work! 93% of our employees say Hatch is a great place to work.
💡 You’ll work with an amazing leadership team that truly values employees and leads with our company values every day.
🌙 We help people sleep better! Our products make a meaningful impact on people’s lives.
🎉 Our team is collaborative, fun, and full of brilliant minds.
🚀 We’re backed by world-class investors and growing fast!
🏡 We support flexibility with a remote-friendly work environment.
The Perks & Benefits That Matter
✨ 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)
💰 Meaningful equity—you’re an owner here
📈 401(k) match (no vesting schedule!)
👶 16 weeks of fully paid parental leave
💆 16 free therapy sessions (for you + one other adult in your life)
💜 Financial support for family planning
🏡 Remote office + monthly internet reimbursement
🛍️ Friends & family discounts on Hatch products
🎟️ Exclusive discounts on travel, entertainment, and top retail brands
💫 And so many more spontaneous perks!
About Hatch
Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Go—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently.
Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California.
We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.
Ready to Help the World Sleep Better?
We’d love to hear from you! Apply now and join us in making great sleep a reality for all.
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