Product Manager, Audience Platforms & Taxonomy

About Definitive Healthcare :
At Definitive Healthcare (NASDAQ: DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact.
Headquartered just outside of Boston, Massachusetts, Definitive Healthcare operates across North America, Europe, and India, supporting a growing global client base of more than 2,400 customers since our founding in 2011.
We're also a great place to work. In 2024 and 2025, we earned multiple workplace honors, including Built In's 100 Best Places to Work in Boston (both years), a Stevie Bronze Award for Great Employers, and recognition as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.
Definitive Health is building a market-leading digital audience business that enables healthcare brands, agencies, and platforms to activate high-quality HCP and consumer (DTC) audiences across the AdTech ecosystem. We are expanding our product team and hiring an AdTech Platform Manager to support the execution and scaling of our digital audience products. This role will own the roadmap and performance of a core audience measurement/optimiz ation platform while leading end-to-end execution of our audience product lifecycle.
This role is ideal for a mid-level Product Manager with strong AdTech and data platform fluency who is comfortable operating independently and influencing cross-functional stakeholders.
This role is ideal for someone early in their product career who has strong AdTech and data fluency . You will work closely with other Product Managers supporting Digital Audiences to help build, maintain , and distribute audience products across the AdTech ecosystem.
Role Summary
The Product Manager, Audience Platforms & Taxonomy owns the roadmap, execution, and operational health of one of Definitive Health's audience activation platforms , in addition to supporting the broader digital audience portfolio.
You will drive prioritization decisions, define requirements, and ensure audience products are built correctly, refreshed on time, documented properly, and live across partner platforms.
This is a highly cross-functional role working with Data Science, Data Engineering, Partnership Sales, Operations, and external AdTech platform partners . You will act as both Product Manager and Product Owner for your platform, translating business strategy into technical execution.
What You'll Do
Audience Taxonomy & Segment Development

• M aintain and expand Definitive Healthcare audience taxonomy (specialty, clinical area, intent, demographics, behaviors).
• Help translate taxonomy frameworks into production-ready audience segments.
• Work with Data Science to validate attributes, crosswalks, and signals used in audience creation.
• Assist in testing and refining new audience concepts .
• Proactively identify opportunities to expand segment offerings based on revenue performance, client demand, and market trends.

Audience QA & Lifecycle Management

• Execute and manage audience QA processes, including validation, refresh cycles, and documentation.
• Monitor data quality, freshness, and completeness across audience builds.
• Maintain audience metadata, naming conventions, and platform mappings.
• Flag issues, inconsistencies, or risks to the Product Director for resolution.
• Ensure audience products meet privacy, regulatory, and platform compliance requirements, including healthcare data considerations and AdTech industry standards (e.g., platform policies, NAI/DAA frameworks).
• Define and improve operational SLAs for refresh cadence, QA standards, and data quality monitoring.

AdTech Syndication & Distribution

• Work with key AdTech partners (e.g., LiveRamp , DSPs, marketplaces, social platforms) and the Digital Partner team to syndicate audiences downstream for activation.
• Define and manage the technical and operational requirements for onboarding, mapping, and maintaining audiences across platforms.
• Track audience availability and status across each downstream partner.
• Partner with Partnerships & Alliances to evaluate new distribution channels and ensure compliance with partner specs.
• Assist with troubleshooting audience delivery, match rates, and distribution issues
• Own performance monitoring across downstream platforms, including match rate analysis, activation health, and issue resolution.

Roadmap Ownership & Cross-Functional Delivery Support

• Own and manage the quarterly roadmap for a core audience activation platform , balancing revenue growth, technical debt, compliance, and operational scalability. Gather internal and market feedback to inform roadmap decisions.
• Translate product requirements into clear execution steps for Data Engineering and Data Science
• Define requirements, user stories, and acceptance criteria for new audience capabilities and enhancements.
• Lead cross-functional prioritization discussions and present roadmap updates to senior stakeholders.
• Manage backlog prioritization and release timelines.
• Support marketing, sales, and partnerships with product documentation, positioning, and enablement materials when required
• Partner with Sales and Partnerships to align product priorities with revenue goals and client feedback.

What You'll Need

• 5+ years of experience in AdTech, Martech, digital audience, or data platform environments, with at least 2-3 years in a product management or product ownership capacity.
• Working knowledge of launching data or audience products into third-party marketplaces or partner platforms (DSPs, data marketplaces, onboarding environments, or clean rooms).
• Understanding of programmatic advertising, audience creation, taxonomy design, and audience onboarding workflo ws
• Demonstrated experience owning backlog prioritization and driving roadmap execution independently.
• Comfort working with data engineering, data science, and analytics teams to build data products.
• Analytical mindset with the ability to interpret data, diagnose issues, and translate insights into roadmap actions.
• High bias for action, curious, organized and eager to grow in a fast moving environment
• Strong stakeholder management skills with the ability to influence cross-functional partners and communicate tradeoffs clearly.

Compensation and Benefits
The salary range for this position is $70,000-$100,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications.
Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company's 401(k) plan with employer contribution.
Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.
Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators using an @definitivehc.com email address. We do not advertise open roles on Facebook and will never request money transfers or ask candidates to purchase equipment with a promise of reimbursement. If you receive any suspicious communication, please contact [email protected] to verify your status in the application process.