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Lead lifecycle and product growth for resident and community manager experiences. Design data-driven onboarding, in-product experiments, behavioral triggers, and personalized lifecycle programs to increase adoption, retention, AI feature consumption, and transaction volume. Partner with Product and UX, run rapid A/B and multivariate tests, and hire and lead a team to scale experimentation and lifecycle operations.
About Vantaca
Powered by AI, Vantaca's vision is big! We are the leading AI-native community management performance platform that enables owners and operators, community management teams, boards and associations to work smarter, faster, and with unprecedented insight. More than just accounting and management software, Vantaca is intelligent business operating software that leverages artificial intelligence to automate routine work, surface actionable insights, and help our customers increase revenue, efficiency, flexibility, and control.
Built on modern cloud architecture with a single-platform design, Vantaca combines comprehensive functionality that adapts to 100% of business processes with AI-powered automation that learns and improves over time. Our proactive AI capabilities don't just report on what happened; they predict what's coming and recommend what to do next. From intelligent document processing and predictive analytics to automated workflows and conversational interfaces, we're transforming how community management companies operate.
With seamless integrations across the software and banking ecosystem, we're building the intelligent hub for community management where AI doesn't just assist, it anticipates. Vantaca is focused exclusively on community management and is the trusted technology leader defining the AI-powered future of the community association management industry. We're building something fundamentally different, and our customers are experiencing the competitive advantage that comes from working with truly intelligent software. Vantaca just achieved unicorn status with a $1.25B valuation, so it's safe to say we're past the "scrappy startup phase." We're not just building a successful company—we're building the category-defining platform that will transform how an entire industry operates.
Overview
Product Growth & Lifecycle Marketing Lead owns the motion that turns residents and community managers into deeply engaged, expanding users. This is not a demand gen role. It is not a traditional product marketing role. It sits at the intersection of consumer growth instincts, lifecycle marketing rigor, and product experimentation, and it requires someone who has built this kind of motion before at a company where consumer adoption and engagement are the product.
You will drive residents to get value by engaging with their community through the use of Vantaca. You will use behavioral data to understand how people actually interact with their community — not just how they use software — and you will design the experiences, experiments, and lifecycle programs that make those interactions more meaningful, more frequent, and more valuable.
Your north star is not pipeline. It is product adoption and expansion, resident activation and sentiment, community engagement rates and depth of interactions. Along with: how deep community managers are in the platform; how often Ai agents are being used; how quickly new features move from launch to habit. These are the metrics that define success here.
Responsibilities
- Own resident and user lifecycle — end to end. Build the communication architecture that moves residents and community managers from first login to power user. Onboarding sequences, behavioral triggers, in-app messaging, re-engagement flows — every touchpoint personalized, data-driven, and tied to a specific behavior outcome. You are not sending emails. You are designing the experience.
- Drive product adoption for Resident Experience and agentic Ai. These are the two highest-priority growth surfaces in the company. Define the PLG frameworks, identify friction points, and build the in-product and out-of-product motions that drive consumption and turn feature launches into behavioral habits — not just announcements. For agentic Ai, the primary metric of success is consumption: how much is being used, how deeply, and how often.
- Use behavior data to design behavior change. Live in the product analytics. Build hypotheses from what residents and users are actually doing, where they drop off, what they come back for, what makes them stay. Design experiments, ship them fast, measure them rigorously, and iterate. This is a data-first role that requires creative instincts.
- Own in-product growth experimentation. Work alongside dedicated product managers and UX/UI designers to design and ship in-product experiments that include onboarding flows, feature discovery moments, contextual nudges, resident-facing prompts that drive engagement without requiring a human touch. The best growth moment is the one that feels like the product, not a campaign.
- Build the lifestyle brand growth motion. Resident Experience is not enterprise software. It is how someone interacts with the place they live. Bring the instincts of a consumer growth leader with emotional resonance, habit loops, community dynamics, social proof, and apply them to the product and lifecycle strategy. Make people feel something about where they live.
- Partner with Product as a growth co-owner. Sit in Marketing but operate as a Product partner. Bring user behavior intelligence into roadmap conversations. Surface the signals that tell Product what is working, what residents actually want, and where the next growth lever is hiding. Close the loop between market reality and product direction.
- Build and lead the team. Hire, develop, and manage a team of lifecycle and product marketers, growth analysts, and experimentation specialists. Define the function, write the playbook, and build the people who will run it at scale.
Requirements
You came up in product growth or lifecycle at a company where the product is the experience like Airbnb, Thumbtack, DoorDash, Duolingo, Zillow, Angi or a company in the similar B2C orbit. You have worked in a lifestyle, community, or transactional app where user behavior is the business model and engagement is the growth lever. You understand that residents are not enterprise users. They are people who want to feel good about where they live, and you know how to build for that. You think in cohorts, retention curves, activation funnels, and experimentation frameworks. You have built lifecycle programs that measurably moved adoption or retention and you can show the data. You are a power user of Braze, Pendo, Amplitude, or their equivalents — not someone who learned them recently, but someone who pushes their limits. You have done this in a B2C or B2C-influenced environment and you are energized by bringing those instincts to B2B. You know that the consumerization of enterprise is real, and you know how to lead it.
- 6+ years in product growth, lifecycle marketing, or growth marketing with meaningful time at a consumer, lifestyle, or high-engagement B2C or B2C-influenced product
- Demonstrated track record of moving product adoption and user retention metrics, not just launching programs, but showing the before and after
- Power user of Braze or equivalent lifecycle platform (Iterable, Customer.io); Pendo or equivalent in-product analytics and guidance tool (Appcues, Amplitude, Heap); product analytics tools (Amplitude, Mixpanel)
- Experimentation fluency: you have designed, shipped, and analyzed A/B and multivariate tests and you treat everything as a hypothesis until the data says otherwise
- North star fluency: you know how to define a north star metric that all experiments are aligned to, and you can rally a team around it
- Enough data literacy to pull and interpret behavioral data without full dependency on a data team
- UX collaboration instincts: ability to brief and work alongside product designers on in-product experience design without needing to own the design yourself
- Experience building and leading a team: you have hired for this function, developed the people in it, and created a culture of experimentation and accountability
- Genuine excitement about community, lifestyle, and the idea that software can make where you live feel better — this is not a role for someone who sees property management software as a category. It is a role for someone who sees a platform for how people experience their homes.
- Resident activation rate: what percentage of residents are actively using the platform within 30/60/90 days
- Feature adoption depth: Agentic Ai usage per community manager, Resident Experience engagement per resident
- Retention and re-engagement: user retention curves across segments, re-engagement rate from behavioral triggers
- Expansion revenue influenced: upsell and cross-sell driven by lifecycle and in-product growth motion
- Experiment velocity: number of experiments shipped, win rate, and learnings applied
- Transaction volume and payment adoption: the frequency and volume of financial transactions processed through the platform per resident and per community. Payments are a monetization lever; this role is accountable for driving the product behaviors that increase that activity
- Engagement frequency trend: the trend from MAU to WAU to DAU. As the product becomes more embedded in daily community life, engagement frequency should increase. This is the signal that Vantaca is becoming a habit, not just a tool
- Activation and onboarding framework live for Resident Experience and Agentic Ai
- Behavioral lifecycle sequences running across key segments: residents, community managers, board members
- In-product experimentation program expanded: building on the experimentation infrastructure already underway, a repeatable program is running across Resident Experience and Agentic Ai with documented learnings and iteration cycles
- Adoption metrics defined, baselined, and moving in the right direction
- Team hired and operating
- A clear, documented model for how the lifecycle and growth motion connects to expansion ARR
Vantaca is an AI-first company. HOAi (our agentic Ai capabiity) is not a feature, it is the reason the back office can finally step back and the resident experience can step forward. This role is expected to operate with the same AI-first mentality:
- Use AI to accelerate experimentation, personalization, and behavioral analysis at a scale that would otherwise require a much larger team
- Build AI-enabled lifecycle workflows: dynamic segmentation, predictive triggers, personalized messaging at the individual user level
- Stay ahead of what AI makes possible in product growth, and bring those ideas to Vantaca before the market does
Core Values
- Always Growing: Likes change and enjoys finding new ways to improve their knowledge and the platform. Always ready to learn quickly about emerging AI technologies and infrastructure patterns, helping themselves and the team grow.
- Win as a Team: Builds trust and works together by making sure everyone communicates well. Actively involved in daily platform work, working closely with engineering teams, listening to their infrastructure needs, and celebrating technical successes together.
- Accountability Starts with Me: Notices platform problems and takes personal action to solve them. Takes ownership of platform performance, reliability, and the success of internal customers building on the platform.
- Unwavering Commitment to Customer Experience: Regularly talks to internal customers (product teams, engineers), taking personal responsibility to understand what they need from the platform, address infrastructure concerns, and make their development experience better with improved platform capabilities.
- Innovate Boldly: We challenge the status quo and push technical boundaries to create meaningful change. We act with urgency and purpose, knowing that platform innovation drives our AI-native product success.
Why You Should Join Our Team
- AI-First Product Culture - Build the intelligent infrastructure that powers AI innovation at scale
- Our eNPS is +68! (Google it, that is great)
- Benefits: Medical, Dental, and Vision kick in day one
- Unlimited PTO (with a requirement for employees to take a minimum of one continuous week per year)
- 401K with Company Match
- Remote Flexible - come to the office when needed
- Great parental leave benefits
- Named on Inc 5000 list of America's Fastest Growing Private Companies
- Named on Inc 5000 Vet 100 Private Companies list multiple years in a row
- Winner of Coastal Entrepreneur Award, Technology Category
- Active employee-led Culture Committee
- Ongoing industry and professional development trainings available to all employees
- Multiple leaders on the executive committee recognized as 40 under 40 recipients for contributions to business and community
- We're playing offense to win! Our product market fit and our world-class employees make us the leader in our space. We're building something cool and people like it here
We receive many resumes for our open positions and each one is reviewed by a human being on our recruiting team. We will compare your background with the qualifications and requirements for the position.
If you are selected for an interview you will receive an e-mail from someone on our recruiting team with an @vantaca.com email address. It may take some time for us to review all of the applications so give us some time to respond. We appreciate your interest in this role.
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