Lead the go-to-market strategy and product roadmap for Pulse, a Salesforce product, driving growth and partner enablement. Collaborate with cross-functional teams to ensure product success.
Job Title: Product & Go-to-Market Strategy Lead
Location: Remote US (Travel Required) – No sponsorship available
Employment Type: Full-Time
About Madison Ave Consulting
Madison Ave Consulting is the team behind Pulse, our Salesforce-native product designed to give organizations clear, actionable visibility into their projects, resources, and outcomes. As a Salesforce consulting partner, we built Pulse to bridge the gap between technology and business goals, helping leaders make smarter decisions with real-time insights directly inside Salesforce.
About the Role
We are looking for an experienced leader to take ownership of the go-to-market strategy, product roadmap, and partner/channel enablement for our Salesforce solution, Pulse. In this role, you’ll bring proven expertise in driving SaaS product growth.
Key Responsibilities
- Go-to-Market Leadership:
- Develop and execute GTM strategies for our Salesforce Product “Pulse”, aligning with Madison Ave’s ideal customer profile and growth objectives.
- Lead product launch readiness, ensuring seamless, packaging, and sales enablement across teams.
- Partner with Sales, Finance, and Operations to surface risks, identify opportunities, and drive course corrections in real time.
- Coordinate and lead product demos and presentations for internal and external stakeholders.
- Product Strategy & Management:
- Own the roadmap for Pulse, driving product-led growth.
- Translate customer and partner feedback into actionable product requirements.
- Work with development teams to prioritize features that improve customer experience, profitability, and scalability.
- Channel & Partner Enablement:
- Strengthen collaboration with value-added reseller (VAR) and partner networks to expand reach and maximize customer lifetime value.
- Enable partners through marketing collateral, training, and operational tools that drive adoption and revenue growth.
Qualifications
- 4+ years of experience in Product Management, GTM Strategy, Revenue/Commercial Operations, or Channel Enablement (SaaS required, Salesforce strongly preferred).
- Proven track record of driving revenue growth through product strategy and/or partner-led channels.
- Deep understanding of mid-market buyer needs and the levers that drive adoption and retention.
- Strong forecasting, planning, and execution skills with comfort operating in fast-paced environments.
- Excellent executive presence with the ability to influence cross-functional stakeholders and external partners.
- Analytical mindset with the ability to translate data into strategic decisions.
Why Madison Ave Consulting?
- Join a high-performing team of seasoned Salesforce professionals
- Be part of a growing consultancy rooted in healthcare and enterprise delivery
- Enjoy flexible remote work, a collaborative and respectful culture, and a focus on professional growth
- Work on meaningful Salesforce projects that drive real impact for clients
- Represent Madison Ave at client engagements, Salesforce events, and industry conferences
Top Skills
SaaS
Salesforce
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