The Principal Software Engineer will lead AI software architecture for vehicle smart cabin features, optimize and implement machine learning models, and mentor teams.
Description
Work Arrangement:
This role is categorized as hybrid. This means the successful candidate is expected to report to Mountain View, CA three times per week at minimum or other frequency dictated by the business or Remote, Washington or California state location.
The Role
As a Principal Software Engineer in the Vehicle AI division, you will be the technical cornerstone of our smart cabin initiatives. You will architect, design, and deploy low-latency, high-performance AI software that runs directly on edge hardware within the vehicle.
You won't just be writing code, you will define the technical roadmap, mentor senior engineers, and collaborate across hardware, UI/UX, and vehicle software teams to bring intelligent features-like natural language voice assistants, driver monitoring systems (DMS), and predictive cabin personalization-to life.
What You'll Do
Your Skills & Abilities (Required Qualifications)
What Will Give You a Competitive Edge (Preferred
Qualifications)
Compensation : The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.
Company Vehicle : Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.
This Job may be eligible for relocation benefits.
#LI-SA2
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Work Arrangement:
This role is categorized as hybrid. This means the successful candidate is expected to report to Mountain View, CA three times per week at minimum or other frequency dictated by the business or Remote, Washington or California state location.
The Role
As a Principal Software Engineer in the Vehicle AI division, you will be the technical cornerstone of our smart cabin initiatives. You will architect, design, and deploy low-latency, high-performance AI software that runs directly on edge hardware within the vehicle.
You won't just be writing code, you will define the technical roadmap, mentor senior engineers, and collaborate across hardware, UI/UX, and vehicle software teams to bring intelligent features-like natural language voice assistants, driver monitoring systems (DMS), and predictive cabin personalization-to life.
What You'll Do
- Architectural Leadership: Design scalable, secure, and real-time software architectures for AI-driven features running on automotive-grade compute platforms (e.g., Qualcomm Snapdragon Digital Chassis, NVIDIA DRIVE).
- Edge AI Optimization: Lead the deployment and optimization of machine learning models (LLMs, computer vision, audio processing) for resource-constrained edge devices using TensorRT, ONNX, or similar frameworks.
- System Integration: Oversee the integration of AI pipelines with foundational infotainment operating systems, particularly Android Automotive OS (AAOS) and QNX.
- Cross-Functional Strategy: Partner with product managers, data scientists, and hardware engineers to balance feature ambition with compute constraints.
- Mentorship & Excellence: Elevate the engineering culture by establishing best practices for code quality, CI/CD, rigorous testing, and system performance profiling. Set the standard for technical excellence within the division.
- Prototyping: Rapidly prototype new AI concepts and evaluate emerging frameworks to keep GM at the cutting edge of automotive technology.
Your Skills & Abilities (Required Qualifications)
- Experience: 10+ years of professional software engineering experience, with at least 3+ years in a technical leadership or architectural role.
- Programming: Expert-level proficiency in modern C++ (C++14/17/20) and Python.
- Domain Expertise: Proven track record of shipping commercial software in automotive infotainment, robotics, consumer electronics, or other deeply embedded systems.
- AI/ML Deployment: Hands-on experience optimizing and deploying ML models to edge hardware (NPU/GPU/DSP utilization, quantization, pruning).
- OS Knowledge: Deep understanding of POSIX-compliant operating systems, Linux internals, or RTOS (QNX, VxWorks).
- Education: Bachelor's degree in Computer Science, Computer Engineering, or a related technical field (or equivalent practical experience).
What Will Give You a Competitive Edge (Preferred
Qualifications)
- Extensive experience with Android Automotive OS (AAOS) , specifically Vehicle HAL (VHAL) and native C++ services.
- Experience building or integrating advanced Voice Assistants (ASR, NLU, TTS) or Driver Monitoring Systems (DMS) into embedded environments.
- Familiarity with automotive functional safety standards (ISO 26262, ASIL) and cybersecurity protocols.
- Advanced degree (Master's or Ph.D.) focusing on Artificial Intelligence, Machine Learning, or Embedded Systems.
Compensation : The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.
- The salary range for this role is ($216,400 - $274,000). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Company Vehicle : Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.
This Job may be eligible for relocation benefits.
#LI-SA2
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
General Motors Los Angeles, California, USA Office
Los Angeles, CA, United States
General Motors Pasadena, California, USA Office
General Motors Advanced Design and Innovation Campus Office



The teams at the General Motors Advanced Design and Innovation campus in Pasadena, CA, are charged with exploring future transportation, technology and consumer trends and creating conceptual mobility solutions that inspire and inform program teams across the company.
Similar Jobs at General Motors
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Lead the design and deployment of AI agents, drive technical direction, collaborate with teams, conduct reviews, and improve technology stack.
Top Skills:
AWSAzureC++DockerGCPJavaKotlinKubernetesPython
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Lead the design and deployment of AI agents, mentor engineering teams, and drive technical strategy and architecture for scalable AI systems.
Top Skills:
AWSAzureC++DockerGCPJavaKotlinKubernetesPython
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
The Staff Product Manager for HUD will define and enhance head-up display experiences, collaborate with cross-functional teams, and ensure product compliance and safety.
Top Skills:
AdasHmiHudSoftwareUx
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering




