Principal Product Marketing Manager

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe Stock is a market-leading, two-sided creative marketplace connecting millions of customers with high-quality content from a global contributor base. As the industry undergoes rapid disruption driven by generative AI, creator monetization shifts, and new consumption models, we’re evolving quickly to craft the strategy of a category-defining business at a pivotal moment.

Join our team of passionate, analytical, and collaborative individuals who value ownership and close collaboration.

• Define Strategic Opportunities: Identify and size new growth areas across segments, geographies, or business models. Structure and present arguments that influence roadmap and investment decisions.

• Lead Monetization Strategy: Collaborate with finance and business model strategy to define pricing and packaging strategies — from customer research and market analysis to modeling and go-to-market alignment.

• Drive Product Performance: Build a deep understanding of product performance and customer behavior. Partner with analytics, finance, and PLG to uncover levers that unlock growth and efficiency.

• Craft Our AI Evolution: Collaborate with product, research, and content teams to define how Adobe Stock evolves in the AI era — across product, value proposition, and monetization.

• Influence at the Highest Levels: Deliver sharp, data-backed strategic recommendations that influence executive decision-making and cross-functional alignment.

• Lead Competitive and Market Intelligence: Stay ahead of market dynamics, industry disruption, and competitor moves. Turn insights into action.

• Partner Cross-Functionally: Collaborate deeply with product, finance, strategy, and content to drive balanced growth and category leadership.

Who You Are

• BA/BS Degree preferred OR 15+ years of experience in product marketing, product management, consulting or an equivalent, with a strong background in SaaS, Marketplace OR equivalent practical experience

• Exceptionally Analytical: You bring structured thinking and strong modeling skills to everything you do. You move beyond the “what” to uncover the “why” and “what next.”

• Strategic Operator: You balance visionary thinking with practical execution and can distill complexity into clear decisions.

• Financially Savvy: You understand the unit economics of subscriptions, content licensing, and COGS — and how they impact balanced growth.

• Highly Driven and Self-Starter: You are proactive, diligent, and set a high bar for quality. You don’t wait for direction — you drive clarity and action.

• Influential Communicator and collaborator: You’re confident working with senior leaders and cross-functional teams, influencing without authority through clear logic and storytelling.

• Adaptable in Ambiguity: You thrive in fast-changing environments and bring order to ambiguity through structured analysis and initiative.

• AI experience is a plus

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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