Lead product marketing strategy for AI products at Actian, focusing on positioning, messaging, and execution while engaging diverse audiences through compelling narratives.
About the Role
Actian is a leading provider of data management and data intelligence solutions, empowering businesses to harness the full power of their data and AI strategy.
As Principal PMM focused on AI products and capabilities, you will lead product marketing strategy for Actian's database, data intelligence, and business intelligence portfolio. This is a high-impact role that combines strategic thinking with hands-on execution, requiring deep technical understanding and the ability to message AI/ML concepts, LLMs, and agent frameworks (e.g. LangGraph, MCP Servers, Cursor AI) to diverse audiences.
You will be the voice of our AI story in the market, crafting compelling narratives and content that differentiate Actian as a strategic AI partner. This role is critical to our expansion into the rapidly growing agentic AI and automation ecosystem.
Key Responsibilities
- Positioning, Messaging, & Content
- Develop differentiated messaging, value propositions, and assets for Actian’s AI-based products and technologies with a focus on agents and orchestration, agent activity tracking, security/compliance enforcement, and business impact analytics
- Partner with R&D and SE teams to translate engineering concepts into user-centric messaging and narratives for technical and business audiences
- Partner with CSM to translate customer success into compelling assets and product stories that build trust and accelerate adoption
- Develop demand generation content that resonates with technical and non-technical audiences
- Customize value proposition, messaging, and buyer journey content per ICP
- Go-to-Market Strategy & Execution
- Execute launch strategy and bill of materials (BOM) development for AI products
- Map portfolio AI capabilities to end-user problems and business initiatives
- Create sales plays and campaigns that drive adoption and pipeline impact
- Build and deliver internal enablement materials and training: product tours, email cadences, pitch decks, datasheets, and demo scripts
- Create messaging and content for cross-sell expansion programs within the Actian portfolio
- Market Analysis & Competitive Intelligence
- Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input
- Conduct market research to identify emerging growth opportunities in ML, edge computing, and robotics partnerships
- Contribute to technical competitive differentiation and market expectations for AI-driven automation
Preferred Qualifications
- 5+ years’ PMM experience in enterprise software with a focus on data, analytics, cloud, SaaS, or adjacent technologies
- 1-2 years’ PMM experience owning AI/ML products with hands-on experience deploying or running AI agents or AL/ML workflow automations
- Strong understanding of AI/ML ecosystem and trends including AI data analysts, MCP servers, LangGraph, vector databases, RAG, and LLM applications
- Exceptional storytelling ability with talent for translating technical features into business value
- Experience with free trials and product-led sales growth models
- Technical background preferred
Top Skills
Agent Frameworks
AI
Business Intelligence
Cloud
Cursor Ai
Data Intelligence
Data Management
Langgraph
Mcp Servers
Ml
Rag
SaaS
Vector Databases
Similar Jobs
Blockchain • Fintech • Payments • Financial Services • Cryptocurrency • Web3
The Regulatory Reporting Manager oversees the regulatory reporting program, ensuring the submission of timely and accurate filings and maintaining documentation. Responsibilities include managing reporting cycles, collaborating with various teams, performing data validation, and adapting to regulatory changes.
Top Skills:
Ai ToolsCompliance PlatformsData PlatformsErps
Edtech • Information Technology • Software
The Enterprise Account Executive is responsible for revenue growth and customer success within assigned accounts, leading the sales cycle and building relationships with senior-level clients.
Top Skills:
SaaS
Edtech • Information Technology • Software
The Senior Program Manager oversees project planning and execution, ensures timely delivery, manages risks, and fosters teamwork for achieving business objectives.
Top Skills:
AgileLean MethodologiesProject Management Tools
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
